4 Effective Email Marketing Conversion Tips for Small Businesses

Table of contents

Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in , for just $1 of marketing investment.

Here are some email marketing conversion tips all small businesses can use:

1. Include descriptive tags with your images. 

Online publication MarketingCharts cites data revealing that the average person receives  commercial emails a month. Emails that include images can help your small business stand out in an already-crowded inbox, especially if you choose those that evoke an emotional response to a product, a promotional campaign concept or your brand. 

However, email marketing now comes with a “catch 22,” given that at least  are checked on a mobile device, according to experts at Litmus, an email analytics company. While mobile devices may positively boost response to time-sensitive messages, small screens aren’t always conducive to images. If a recipient opens your email only to see that images have been blocked, you could be banished to his or her spam box indefinitely. The more often that happens, the harder it is to form a reputation as a sender whose emails are recognized as legitimate: According to the experts at Sender Score, 28 percent of the email messages that are sent reach a user’s inbox.

Descriptive ATL tags can help you improve conversion, and decrease the risk of images in email marketing. Nonprofit organization WebAIM point out that ALT tag copy that is applicable in both context and functionality ensures the meaning of an image translates, even if the recipient can’t see the picture. Review the ALT tags for images on your site and in your email campaigns for relevancy, using descriptive words that will make the customer want to take action.

2. Don’t send messages that aren’t targeted. 

While you may not have robust data on prospects, you can learn a little more about what they respond to with each message you send. Diligently track open and click-through rates with each campaign, including the optimal times to send messages based on response and headline tests. Place email recipients in segments based on your findings to build an effective drip campaign that is personalized and relevant based on their activity.  Internet Retailer reports that retailer totes Isotoner improved its email marketing campaign revenue by a whopping  when it used analytics based on past email activity, site search history and past purchases to deliver highly targeted email messages.

3. Don’t ask for too much. 

Segment your email marketing campaigns so that each recipient is served the most relevant offer based on his or her preferences, and that he or she is presented with one clear message, call to action and a seamless checkout experience — whether on a desktop or mobile device. Prefill special offers the email message may include so customers aren’t required to key special discount codes that are part of your email offer at checkout. Partner with a reputable mobile payment provider for a secure and branded checkout experience to eliminate concerns with payment security, or require the customer to take additional steps to complete the transaction. For example, Mobile Commerce Daily reports that despite the popularity of PayPal by retailers in online sales, evidence suggests that it kills conversion by nearly  (particularly when consumers are shopping on a mobile device), because it requires additional steps to make a purchase.

4. Use emails to form a lasting relationship. 

Email campaigns should build upon one another, and acknowledge what you know about the customer, based on his or her past activity. In fact, marketing firm Epsilon cites data indicating that “triggered” emails targeted based on a recipient’s engagement with past messages have open rates that are  higher than those with generic messaging. If you cannot convince your customers to click on your message, you can’t convert them, regardless of your pricing or product quality.

Email marketing is an affordable way to communicate with prospects and customers, gain valuable insights about their preferences and increase sales. However, it requires strategy to convert message recipients into buyers. Follow these steps to improve the ROI you realize from every email you send.

.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
10th grade English
very good
Customer 452773, March 26th, 2023
FIN571
excellent work
Customer 452773, March 1st, 2024
Nursing
I just need some minor alterations. Thanks.
Customer 452547, February 10th, 2021
Philosophy
Thank you
Customer 452811, February 17th, 2024
fin571
EXCELLEN T
Customer 452773, March 21st, 2024
Business and administrative studies
Thank you for your hard work and effort. Made a 96 out of 125 points Lacked information from the rubic
Customer 452773, October 27th, 2023
Management
Thank you!!! I received my order in record timing.
Customer 452551, February 9th, 2021
LEADERSHIP
excellent job
Customer 452773, August 12th, 2023
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
Business and administrative studies
looks good thank you
Customer 452773, March 3rd, 2023
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Managerial Accounting & Legal Aspects of Business ACC/543
excellent work
Customer 452773, February 7th, 2024
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp