A global cosmetics company called Eden Beauty is considering its corporate strategy. Two members…
A global cosmetics company called Eden Beauty is considering its corporate strategy. Two members of its board of directors want the company to grow in different ways. Victor Camacho, wants to build the company by adding related products to be sold alongside its current products. Toru Tanaka, the original owner of the company, wants to expand the company by doing something completely new, such as building restaurants or perhaps starting an entertainment park. In this case Camacho is advocating for the __________ corporate strategy, whereas Toru is advocating for the _________ corporate strategy.
| 1. |
Concentration, vertical integration |
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| 2. |
Conglomerate diversification, concentric diversification |
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| 3. |
Concentric diversification, conglomerate diversification |
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| 4. |
Vertical integration, concentration |
2.
n order to avoid reaching consensus before all the issues have been examined, which decision-making technique assigns a group or individual to identify potential problems with an alternative?
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Devil’s advocate. |
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Sloan’s judgment. |
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Scenario construction. |
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Dialectical inquiry |
