A Review and Analysis of Ryanair and Flextronics Operations

Table of contents

It will discuss the four stages In the Hayes and Wheelwright’s model of operations contribution. This will take Flatirons as an example. Ryan is one of Rupee’s largest low cost airlines, which operates more than 1,400 flights per day from 44 bases across 27 countries with a fleet of 272 Boeing 737 aircrafts. They operate with a team of 8,000 personnel and have carried around 73. 5 million passengers during 2011 with the average fare of 39 Euros. (Ryan official website).

Operations Strategy

In every organization, operation strategy provides a framework to determine how the organization should pretzel and utilize Its resources to achieve Its performance objectives and gain advantage to Its competitors In the pre-defined market place. In another word, once a company defines it’s role in business and identifies its performance objectives then it needs a set of framework and guiding principles for decision makers, to ensure that all the objectives are met. These frameworks and guidelines are the principles of what is known as operations strategy.

In today’s easiness world, operations managers are faced with various challenges regarding development of effective strategies in line with organization’s -mission and vision- and to properly implement those strategies.

Ryan Operations Strategy

As a low cost airline, Ryan overall framework is to provide air travelers the option of flying to vast number of destinations with the minimum fee possible. To attain that In the costly business environment Like the allure business, Ryan needs to carefully adopt operations strategy to malignant It’s basic services while lowering the costs as much as possible in different operation areas.

It is important to understand Market qualifiers, in order to survive in the market. The terms Order-winning and qualifying objectives will be discussed later. Hence in general the efficiency of the Ryan operations should support it’s market positioning, as a low-cost airline, and the following are some key elements on how RA manages the processes and implements the operational factors to deliver its results.

Keeping turnaround time at minimum

This has been achieved partly due to improved employee productivity, which could be the result of intense staff training and development, and partly because there are no meals and sees luggage to be loaded on to the plane. * Aircraft equipment cost. Using identical aircrafts (Boeing 737) in large quantities helps Ryan to reduce significant cost in repair, services and storage of aircraft parts. It also gives the company the advantage to negotiate the price of purchasing aircrafts and parts coming all from single supplier.

Apart from those, using identical aircrafts offer reduction in staff training cost as well as flexibility in the scheduling of crew and equipment.

Airport access cost

Airport landing and services fees are much lower in secondary airports and could save the airline a lot of none by diverting flights to these airports. Also diverting passenger traffic to these airports gives Ryan the advantage to negotiate costs with airports by providing high passenger flow.

Customer services costs

Ryan has developed its own Internet booking service facility, which sells tickets directly to the costumers, offering lower prices by cutting travel agency commissions. Using electronic services will give an advantage to management to access a range of data for future planning and service enhancement. Apart from that, Ryan has entered into agreements with third party contractors at certain airports for assenter and aircraft handling, ticketing and other services that can be provided in a more cost efficient way by third parties. Personnel productivity Ryan endeavors to control its labor costs by continually improving the productivity of its already highly productive work force. Compensation for employees emphasizes productivity-based pay incentives, including commissions for on-board sales of products for flight attendants and payments based on the number of hours flown by pilots and cabin crew personnel, within limits set by industry standards will stem to higher personnel engagement and productivity.

Apart from the mentioned bullet points Ryan air’s management, reviews the day-to-day experience of the company regularly to modify and refine their strategic decisions in order to abide to the company’s policy on customer services.

SWOT Analysis

Strength

Ryan has been known as Rupee’s first low cost airline, which is the company’s strongest selling point. Adopting low cost strategy helped Ryan to rapidly increase of customers and expansion of their operations. Addressing to the marketing trends by adopting Internet services like booking and ticketing has changed the customer behavior and has provided wide range of clients for them.

Last but not least, rapid expansion of flight routes and aircrafts, has provided more frequent flights and destinations to air travelers.

Weaknesses

Restricted customer service, deceiving advertisement and low quality services are among those weaknesses, which has lead to bad publicity for the company.

Opportunities

Ryan, according to its strength, has opportunities to still dominate the European airline industry in term of providing more quality service standards and maintain its positioning as a low cost airline.

By determining the latest trends in airline industry and meeting the up to dated demands of customers they are capable of gaining more customers to be the number one airline company in the whole region.

Threats

Given the competitive nature of airline business, Ryan is faced with the inevitable threat of competition. To tackle that, Ryan needs to constantly provide highly effective and efficient new products with higher quality services comparing to competitors. St

‘Market Qualifiers’ And ‘Order Winners’

Qualifying and order-wining factors are ways to distinguish a company from its imitators within the market.

Order winning factors are mainly those aspects, which contribute to promote the service or product to the highest level of costumer satisfaction and help the business to stand ahead of other competitors in the market. On the other hand, qualifying factors are those aspects of the service provider, which should be met to attain the consideration from costumers for business. Costumers needs and wants along with competitors market standards define weather a factor is a qualifier or a winner.

Flatirons is an electronics manufacturing services provider, which specializes in supply chain services such as packaging and transportation, as well as design, engineering and after sales services within several markets including automotive, computing, consumer, industrial, infrastructure, medical and mobile.

Based in Singapore, Flatirons is behind well-known brands like -but not limited to- HP, RIM, Motorola, Microsoft, Dell, Cisco, Sony Ericson and IBM. (Flatirons official Website) Flatirons Operations Strategy As one of the global leaders in design, manufacturing and distribution and after sales market services, Flatirons operations strategy must be designed in a way to address the needs for low-costs, responsive and flexible product and services.

To achieve this Flatirons has adopted the following strategies:

  • Extensive network of design, manufacturing and logistics facilities. These extensive networks are placed in the world’s major electronic markets helping Flatirons to address each customer’s that simplify global product development and supply processes. Through his, Flatirons is able to go through the life cycle of the products from its initial design to volume production, test cycles, distribution and post sales services in a more efficient manner.
  • Integrated industrial parks. These industrial parks are positioned in low cost regions close to the Flatirons costumers and world markets, giving them the advantage of delivering the products and services in a very large scale and as cheap as possible. Also Flatirons encourage its own suppliers to position in these industrial parks for easier access. Through this strategy Flatirons reduce major cost of shipping, handling and storing products.

Hayes and Wheelwright’s Four Stage of Operation Contribution

Professor Hayes and Wheelwright developed a four-stage model to evaluate the role and contribution of operations function. These stages are as follow:

  • Internal Neutrality: Lowest level of contribution by operations function. It does not react upon competitive success and the aim is to avoid mistakes.
  • External Neutrality: At one level higher, in this stage the company begins to look outside and compare itself with its competition. The objective may not be to be the best but at least to implement the best practice with regards to other market players.
  • Internally Supportive: Operations at this stage are among the bests in their market. Developing appropriate operations resources to support company’s strategic goals is at the most priority.
  • Externally Supportive: At this stage the operations functions are designed to provide a foundation for competitive success. Adopting a long-term view, considering the future changes in the market and consumer behavior helps the company to be one step ahead of the market.

The four-stage model of operation contribution

Looking at Flatirons and considering the four stages of operations contribution, it is Lear that the operations function of Flatirons is a very good example of stage 4 “externally supportive” Operations. As mentioned earlier, through an extensive network of design, manufacturing and after-sale services, Flatirons can deliver its services at the most appropriate locations, which shows in depth knowledge of costumer behavior understanding.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
History
Don't really see any of sources I provided, but elsewise its great, thank you!
Customer 452697, May 8th, 2021
English 101
IThank you
Customer 452631, April 6th, 2021
Business and administrative studies
Perfect
Customer 452773, February 23rd, 2023
Business and administrative studies
Excellent job
Customer 452773, March 17th, 2023
FIN571
excellent work
Customer 452773, March 1st, 2024
Management
Love this writer!!! Great work
Customer 452597, April 5th, 2021
Business Studies
Thank you very much for a good job done and a quick turn around time.
Customer 452615, March 31st, 2021
Human Resources Management (HRM)
excellent, great job
Customer 452773, June 19th, 2023
Business and administrative studies
Thank you for your hard work
Customer 452773, October 19th, 2023
Social Work and Human Services
Although it took 2 revisions I am satisfied but I did receive it late because of that.
Customer 452603, March 25th, 2021
Business and administrative studies
excellent, got a 100
Customer 452773, May 17th, 2023
Leadership Studies
excellent job as always
Customer 452773, September 2nd, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp