Advertising

Advertising: Influencing Our Youth. Our Youth Ann-smoking commercials and anti-testing and driving campaigns are all over teen television stations. However, behind the scenes, are big name cigarette and alcohol companies targeting youth? Many people see the effect of this targeting, teens drinking and smoking, underage, because it looks glamorous. As a matter of fact advertising […]

Advertising in Outdoor Media. Advertising in Outdoor Media Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This medium is in contrast with broadcast, print, and Internet advertising. Out of […]

The Famous Grouse Advertising Campaign. In this piece of work I intend to outline the advertising campaign for the “Famous Grouse” Scottish whisky. The campaign is made of about 20 adverts but I will only be looking at about 6 of them. The adverts consist of as white background with a grouse performing various actions […]

Core Indian Values – an Advertising Perspective. INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. On top of that, the fact that the competition and the […]

Advertising Makes You Buy Things You Dont Want or Need. Company / Organisation | Executive Summary of Marketing Campaign | Wants or Needs? | Figure No’s:| Result| Reference| Halifax – ‘Taking on the high street banks by communicating like a high street retailer’. | Halifax transformed from ‘being a building society’ to an aggressive competitor […]

Tobacco Advertising Is Illegal but Alcohol Is Not. COMM 3P14 – Media Industries Tobacco Advertising is Illegal, but Advertising for Alcohol is not, Is This Hypocritical? Rebecca Stewart 4574927 Russell Johnston Seminar 3 November 11, 2012 Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience […]

A Case Against Deceptive Advertising. Verizon Wireless, a joint ownership of Verizon Communications Inc. and the Vodafone Group PLC, had sold laptop cards with limited capabilities for wireless Internet access. For $59.99 the company was offering an “unlimited monthly usage plan,” despite the fact that the service had limitations (Sharma & Cheng, 2007).  Customers were […]