Mobile phone advertisements

In this GCSE English Media coursework I will be comparing two mobile phone advertisements. There are four factors in this essay I will be tanking about and these are purpose, contents, layout and the use of language. After I have compared the two mobile phone advertisements I will by writing a conclusion about witch mobile phone advertisements I thought was better and which was more attractive.

Purpose The overall purpose of both adverts is the same that is to sell phones but there is another purpose for ’25 hours free calls’, its purpose is to sell as many phones as it can on a new deal. It has to display the new deal with all it details and also additional options. As the reader looks at the advert they can see the purpose clearly in an instant on the top of the page and beside it the orange logo. This clearly shows the reader that orange have a new deal going on.

On the purpose is also clearly shown as you look at the page u can see at the top of the page it says in bold writing ‘choose a phone’ which shows that it is trying to sell phone. The advert also gives some information on the phones and faces the customer can use and also other types of useful information so the customer can compare between both phones. The second advertisement called ‘choose a phone’ is mostly aimed a teenagers and the other advertisement is mostly aimed a middle aged people. We can see that the second advertisement is aimed at teenagers because of the use of pictures of phone faces, which look attractive. The first advertisement called ’25 hours free calls’ looks like a simple advertisement.

Content and use of Language The advert called ’25 hours free calls’ contains a lot of information on the phones and the new deal. The use of the word “FREE” is used a lot throughout the advert to make the reader think that the mobile is very cheap. It shows information on the measurements of the phones and also the facts like how long talk-time it has this allows the customer to compare both phones and make a good decision. It also contains information on the websiet and places to go to get more information on this deal. Unlike the advert callen ‘choose a phone’ it shows a lot of information on the people you can contact to answer your questions.

In the advert called ‘choose a phone’ it has not as much information as the advert called ’25 hours free calls’ but it does give a lot of useful information it also contains useful information that is not linked to selling the phone but they use those facts to sell their accessories. It contains a lot of pictures of the phone and also the faces the customer can use. Unlike the advert called ’25 hours free calls’ it has a picture of a human face which shows excitement. They use this face so the customer wants to find out what the person is exited about. The advert called ‘choose a phone’ is more formal because it gives you a lot of information about the phone. And the other advert called ’25 hours free calls’ is more like a gimmick. The advert calls ‘choose a phone’ gives the reader facts about phones and we can see this by the use of the words ” did you know”.

Layout Layout is one of the most important factors in advertising. Before the layout is done you need to know how the advert will be used. The advert called ’25 hours free calls’ has a very common layout to the adverts that are used in newspapers. Because they have a limited amount of space they try to use as much space as they can and make it bold as the can to make it eye catching. It displays the two phones besides each other and in the middle they show the free things you can get and what they are worth. The advert called ‘choose a phone’ uses a few bold text sections but it also has a picture of a persons face sideways and underneath his face it says “did you know” so the reader is automatically attracter to read it. The layout of the advert called ‘choose a phone’ is sort of set out in two columns with pictures in them.

Conclusion

By reading and comparing the two mobile phone adverts above I have come to a conclusion that the advert that I like the most is the one called ‘choose a phone’ because it is more formal and it is straight to the point unlike the first advert which gives the reader lots of options to choose from.

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Asian Adolescents Career Insights Education Essay

Table of contents

This essay pertains to Asiatic striplings ‘ calling development ; specifically it pointed out issues and challenges among striplings draw a bead oning to complete a college grade. Social constructivism and Emic attacks were taken into consideration as lenses to amplify civilization specific issues of calling development and instruction among Asiatic striplings. A qualitative method was used by the writer to capture the lived calling development and instruction experiences of striplings. A modified consensual qualitative method was employed to analyse the narrations of 10 Filipinos, 10 Chinese-Filipinos and 10 Korean Adolescents enrolled in a University. A questionnaire was used to explain subjects as guided by the models of Super ( 1963 ) and Savickas ( 2005 ) . The survey cited civilization, household influence, values, perceived success and function theoretical accounts as of import factors in taking course/ plan and developing calling programs in the hereafter.

Adolescents are expected to make up one’s mind what class to take after their secondary schooling. Career determination devising is a important undertaking among striplings as it is become portion of their personal accommodation and self-identity. A Career is like a perennial dream, it is ever in advancement, until eventually this dream becomes so graphic and existent. It is nice to detect how kids function drama and so someday witness as they become a professor of a well-known university or watch a kid drama with rocks and so see the same kid go an applied scientist of high-rise edifices. Parents are eager to see their kids as successful persons, while instructors are really much fulfilled to see them boom in their chosen professions.

In western states, calling instruction plans are introduced even in station primary and secondary degrees. In fact, Wood in 1990 prepared calling plans for 9th graders which composed of completion of calling studies, reading, and calling research for future involvements, and planning. 10th graders on the other manus learn about life planning, and larn household influences, parental engagement, every bit good as life timelines. 11th graders take pre-college trials such as the SAT ( scholastic aptitude trials ) to find farther educational and calling ends. Students are besides exposed to personality and values appraisal, and do firsthand observations of work and parttime occupations to acquire acquainted with their hereafter calling programs. Unfortunately, in the Philippines, one time consequences of the SATs are released to the pupils, there is no single reading of the consequences and some schools even mishandled the informations by flashing the tonss on immense tarpaulins as if the pupils had topped a board test.

I have observed that educational and selling offices of most colleges and universities in the Philippines apportion financess to advance their plans and establishments. Senior high schools pupils attended calling seminars prepared by their school counsellors. Speakers are alumni/ae of their schools who normally speak of their college experiences, success, and adversities. Marketing forces, admittance officers are sent to every secondary schools to advance their plans. Students are bombarded with alive media presentations, colourful booklets, and a smattering of application signifiers, freebees are even given. Despite these enthusiastic attempts on the portion of these colleges and universities, high school pupils are impressed but still non good educated. Harmonizing to Salazar-Clemena ( 2002 ) career-related instruction jobs among Filipino striplings remains mostly unchanged since assorted calling related plans both in the educational and industrial establishments were implemented, jobs which are categorized as sociological ( unwise pick of class ) , psychological ( low dignity ) , and general ( deficiency of abilities and accomplishments ) .

The job lies with excessively much commerce of the plan. This essay will non concentrate on the thought of positive and negative positions on educational entrepreneurship, but instead magnifying colleges and universities ‘ faulty debut of college instruction to pupils. San Diego ‘s survey mentioned that alternatively of lending to the calling indecisivenesss of the pupils, we should look into factors on how we should understand and assist our high school alumnuss clarify their ends and come up with a probationary personal calling program. In the said survey, he mentioned that we can assist a adolescent by placing certain cardinal factors that contributes to their experiences of calling determination devising.

San Diego studied pupils enrolled in his personality effectiveness 2 categories. He distributed questionnaires to a group of Filipinos, Chinese-Filipinos, and Korean pupils. The questionnaire contain 30 inquiry and points that trades with grounds what made the respondents chose their class, the nature of their course/program, the stairss they took in make up one’s minding what class to take, the influence of important others, and other factors that affects their experiences in determination devising. There were 10 Filipinos, 10 Chinese-Filipinos, and 10 Korean pupils returned questionnaires quickly. Each respondent was chosen based on their blood line and race, and age bracket, which is from 18 to 21 old ages old ; all respondents were full clip pupils in a university.

What class to take?

San Diego analyzed the subjects that emerged from the calling narrations of Asiatic striplings. The consequences showed that the primary ground why they enrolled in a course/program is fundamentally their sensed command of a certain accomplishments, their academic ego efficaciousness and professional function related involvements. A female Korean pupil enrolled in BS educational psychological science plan mentioned that “ the class is more on research and guidance accomplishments ” and that since childhood she has dispositions to assisting her friends and being fact-finding makes her like the research portion of the plan. A Filipino pupil enrolled in BS Electronics and Communications Engineering wrote in his paper that “ basking mathematics and his involvement in electronics and doing both theory and application be integrated to plan a complex appliance ” is truly a delectation for him. Germeijs and De Boeck ( 2003 ) suggested that pupils should hold adequate information about the options and results of their calling picks to forestall calling indecisivenesss.

On parents ‘ advice

San Diego identified that Asiatic striplings respected their parents as authorization figure and ever seek advice from household members about calling information. It shows the Asiatic collectivized influence even in taking what course/program to take in college. This behaviour is perceived as negative in Western states and could be a mark of dependence ( Mau, 2000 ) . A female Korean pupil enrolled in an instruction class acknowledges that parents influenced them what plan to take. It was besides how their parents show concern and to avoid experience of work troubles in the hereafter. In the Chinese-Filipino households an stripling should demo obeisance to cultivate close household ties. In state of affairs where the stripling needs to take what to inscribe, a Chinese-Filipina pupil mentioned that “ I asked my parents and elder siblings for advice and I besides consider what calling chances my class could take me after collegeaˆ¦ I am trusting to acquire a high place in our household concern ” . In instances where an stripling does non like the option given by their parents they ended with taking what they think is good for them. “ My parents would hold wanted me to take a different courseaˆ¦ . I deal with my parents ‘ outlooks by making good in category and demo them my high classs and seek non to neglect in any topic. My parents believed that I could non do it to that class that I have chosen but one manner or the other I will turn out them incorrect ” by a Chinese-Filipino pupil taking legal direction and shortly wants to purse a jurisprudence grade.

San Diego noted that among groups, Filipino pupils identified their parents as collaborative and giving them adequate freedom to take what class they want. Based on the narrations, Filipino parents are perceived as less important compared to Chinese-Filipino parents. A Filipino pupil taking Industrial Management Engineering is grateful “ before. I was greatly open for my hereafter, I did n’t cognize what the right class is for me, my male parent is a civil applied scientist, and he helped me in researching and garnering calling information and weighed my options… ” San Diego explained that parents are of import every bit good as critical factor in supplying support, and information to striplings in passage, such as in happening and taking career/program. Harmonizing to Schultheisset ( 2001 ) that positive parental behaviours promotes stripling ‘s positive attitude towards calling development. Parents who are promoting and assisting in the procedure of placing their stripling ‘s calling picks promote motive for calling readying ( Phillips, 2002 ) .

Bing self-critical and why non?

San Diego compared subjects emerged among three groups and identified those Chinese-Filipino respondents as more self-critical as compared to Filipino and Korean student-respondents. Although San Diego noted that across groups all have narrations of self-criticisms. This construct of self-criticism is linked with their ain subjective sense of readiness after college graduation and their willingness to be readily immersed in the work life. Kitayama, Markus, Matsumoto, and Norasakkunkit ( 1997 ) argued that Asians who critically evaluate themselves may hold positive societal and psychological effects and this could be rooted from the Asian collectivized civilization. While in the survey of Mau ( 2000 ) collectivized civilization may suppress the development of person ‘s sense of self-efficacy. San Diego looks into the narrations of Chinese-Filipino and found several self- unfavorable judgment subjects. Students who seem to hold low self-esteem tend to hold narrations of self-criticisms as good, that lead to self-loathing. A Chinese-Filipino pupil remarked that “ The job is the impulse non to analyze and merely rotter, and do n’t hold the feel to larn more than what is required of me ” “ I am non ready to take full duties and do determinations for myselfaˆ¦ I still necessitate more clip ” .

Fantasy to specifics

San Diego noted subjects from the narrations such as calling phantasy turning into calling particulars. In fact, this subject explained the striplings ‘ pre-crystallization stage of calling development as pointed out by Super. Advertising major mentioned “ My childhood dreams was influenced by the playthings that I played and from the films that I watched. I was amazed with pilots. As of now my calling dreams was influenced by my professor, Doc. Nards, who is a successful advertizer and worked with the top advertizers in our state ” . Play activities and related involvements, and media ( Television, Radio, and Print ) are noted by San Diego as preliminary activities where teens may research their calling options. It is in the formal college instruction where striplings derive exposure and reflect on their future calling aspirations. It is apparent where most respondents made reference that a professor, a high school instructor, a professional, or even a parent influenced them to prosecute a more professional image. Lent, Brown, and Hackett ( 1996 ) clarified that striplings ‘ calling individuality is a procedure whereby an single learns from detecting behaviours from important function theoretical accounts, non merely that, because Super ( 1980 ) gave importance to the societal procedures involved in calling development.

The manner to success

In the survey, San Diego noted how respondents gave intending to career success. Each group of adolescents provided their ain positions of what it means to derive calling success. San Diego carefully analyzed success significance among respondents. It was noted that success was instilled by their parents as an accomplishment from difficult work and doggedness and giving importance to calling. It was apparent by how respondents identified their success intending units: “ A successful individual has an undeniable work moralss and unquestionable occupation enthusiasm ” “ I admire a successful individual ‘s positive head the most. I think it is traveling to be helpful both in my calling and my personal life because it eases the manner I see the universe ” “ They are really good in catching opportunities, being non afraid that they might neglect ” . Success as noted by San Diego was injected from external factors but is assimilated by Asiatic striplings while working with their calling ends. Mau ( 2000 ) explained that Asiatic pupils may impute success to their best attempts as compared to American pupils who gives overemphasis to their endowments and accomplishments.

Valuess instilled

San Diego besides looked into how the collectivized civilization may impact their rules at work. Since the respondents are all at the in-between stage of their surveies prior to graduation, an point was used to place what specific work values and factors might actuate them in the hereafter. Comparing subjects across groups, San Diego noted that Chinese-Filipino respondents give much accent to occupation position, fiscal additions, and household issues. A Chinese-Filipina wrote in her paper “ I think that my household merely believes that whatever calling or class we choose it must take to high fiscal compensation and a calling where we wo n’t merely go employees but employers ” . Filipino respondents on the other manus differs to some extent because it was noted that respondents would value work environment, occupation stableness, developing passion, unity at work, and smooth interpersonal relationships. A Filipino pupil taking accounting mentioned that “ I value most is self-fulfillment I would acquire in come ining that calling. For me, self-realization is the most indispensable thing a individual can hold. Money is non that important, but more of workplace, colleagues, and your unity at work ” . Korean respondents value work accomplishment, high success rate, and household as primary focal point in the hereafter. The consequence gained by San Diego in Chinese-Filipino respondents was similar to what Leong ( 1991 ) mentioned that Asiatic American pupils placed greater accent on external factors such as fiscal additions, occupation position, prestigiousness and occupation security values than their Caucasic opposite numbers.

Overall, the survey of San Diego shed visible radiation into some factors to see in helping Asiatic striplings ‘ calling determination devising. Several cardinal stakeholders may work efficaciously to reply the calling demands of graduating high school pupils. For illustration, admittance office and calling reding office of an educational establishment may originate plans to break pass on their class plans giving accent to what class plan can offer. It means lucubrating on accomplishments, end products, information and cognition that can be acquired and what one needs to be proficient of. In add-on to this, a college or university should assist parents by giving them a calling information session about what their striplings are taking up, the primary occupations they most likely to take after graduation, and the capableness of the plan to be used in a assortment of scenes. Likewise, Salazar-Clemena ( 1997 ) suggested an alternate theoretical account of calling reding based on household values and perceptual experiences ( false thoughts and outlooks about economic sciences position, and calling determination doing ) therefore taking to household calling guidance.

There is ever a tendency that if a college pupil bead, or switch to another class they will pick a class which do non suits to their abilities, involvements, demands, outlooks, and efficaciousness. Others wait till they graduate and pursue a different profession of their pick. A university calling reding plan may desire to escalate their educational calling intercessions non merely by giving pupils Job Expo but by really managing instances of pupil ‘s calling indecisivenesss from the really start pupil applies in the admittances office. Deal with root jobs ( e.g. self unfavorable judgment, low academic ego efficaciousness, low ego regard, parent desiring another class for the pupil, acculturational emphasis ) instead than superficial factors of calling indecisivenesss in every shifting instance.

On a personal degree, calling counsellors may concentrate their attending on calling resiliency every bit early as possible. Waterman, Waterman and Collard ( 1996 ) described career resiliency as an person ‘s ability to place personal strengths and failings, the capableness to be value-driven, demo enthusiasm for farther acquisition, going future-oriented, ability to acquire good with others every bit good as going flexible. This can be done through a duologue between counsellors and educational decision makers to inculcate calling planning and development across topics taken.

Different grounds might emerge why adolescent possibly may non be able to accomplish their calling ends. In assorted career-related studies, a job was pointed out by Salazar-Clemena ( 2002 ) that due to poorness and deficiency of fiscal agencies, parents opted to direct their striplings to low-quality colleges and universities and finished early so that they can assist in household disbursals and in assisting their siblings to complete schooling. In San Diego ‘s survey, International pupils such as Koreans, Indonesians, Taiwanese and Chinese pupils was sent to nearby Asiatic states such as the Philippines due to economic crises. Parents of international pupils choose to avail of cheaper instruction regardless of distance, civilization and emphasis. In this respect, this should non be used as come-ons among shady educational establishments to advance their plans. In world a batch of these fast ones are pretentious and most are merely assuring a good hereafter for student-applicants. A responsible educational establishment should and must be honorable and will non do concern out of instruction. Their chief duty is to go cardinal facilitators to prospective pupils towards the fulfilment of their personal and professional ends and in the future allow them harvest their dreams as it become their most cherish world.

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Mecca Bingo Advertisement Analysis

My idea is we are aiming at early twenty’s, late teens. We are trying to give the impression of a “girls night out”, but instead of going to nightclubs they are going to bingo. I think it should be aimed more at young women, a good, fun, lively night out with the girls after a dull day in the office. They should be dressed in bright, modern and fashionable clothes. We will get the focus on to young women by having ordinary girls as the characters with no celebrity endorsement. The girls should be young pretty and lively.

The shots I will use are a close up on the girls, a panoramic shot of the city, I have chosen these shots put the idea across that it’s the “now” thing to be doing. In the panoramic shot it will start of as day in a big, busy city, and then fast forward to night. Then it pans down on to a taxi, and then inside the taxi. The taxi driver asks the young girl sat in back “Nervous” and she replies “No, excited”. Then we go on to a close up of the Mecca Bingo sign, it’s big, bright and has stars on it. Now on to a close of a microphone being switched on and someone about to speak, (implying entertainment).

The bingo hall is empty except for a few and then it is fast-forwarded and it becomes bu8sy, bustling there’s lots of noise of people talking and enjoying themselves. Then the camera picks out four girls and zooms in on to them. Then a voice says, “meet the girls”and in turn gives them their characters. The first girl is called Tina her nickname is coloado. She likes the high life. Tina coloda-Pina coloado play on words. Taste for the high life is also play on words, a Pina coloado is a posh, sophicated drink.

“Sam, sees all knows all” her nickname is radar. She’s the gossiper of the group. “Carol born lucky” her nickname is four leaf. Always gets what she wants. The voice belongs to the young girl from the cab. “Then there’s me, Michelle, the virgin in a bingo sense, this is my first time, any advice to a bingo virgin”. When she says this the screens only got her head next to the word virgin in big on a pinkish, purple background. She’s wearing a necklace that says virgin on it. Whilst she is speaking there is a lively background everyone Is laughing and joking.

When they are leaving they are all in a line and are laughing and talking all at once. Then Michelle’s voice says “What a night! Don’t get your knickers in a twist, you’ll only walk funny”. It moves from shot to shot quickly to give the impression of being lively, and there is one long shot to give the impression of a young girl going out with her friends. The phrases in my advert are “This is my first time,” what a night,” “Any advice to a bingo virgin,” “Don’t get your knickers in a twist, you’ll only walk funny”.

I have chosen these phrases because it grabs your attention and makes you wonder first time at what and it adds a bit of humour. There are no slogans in this advert because everyone has a slogan to try and get people to remember their product but this will stand out because it does not follow the crowd and have a slogan. The technique I have decided to use is humour the girls are all bubbly, outgoing, and always smiling and laughing. I have decided against celebrity endorsement because I want to give the impression of it being a normal girl’s night out.

There is music playing in the background almost all the time to make you listen and not just look and the music suits the speed of the advert fast, lively and jazzy and young sort of music. There are also voices of all different people in the background not just young but old as well to show it can be fun for everyone. The company is only mentioned once or twice because it has a shot of the Mecca Bingo sign, and they are at bingo, you don’t want to mention it to many times or the viewer would just change channel.

The sign for Mecca Bingo comes up so you know what Is being advertised and the word virgin comes up on the screen, because she’s a bingo virgin and her first time is supposed to be fun and exciting. This advert can be part of a bigger campaign because the story can be easily continued. For example two of the characters are waiting for the rest to arrive and are talking about a bloke at the bar, one of them likes him and so on. The continuation could be aimed a bit more at men as well as women. This advert would be shown before Emmerdale or Coronation Street because this is the programme most young women watch.

These also have high ratings and are on just after the news. It wouldn’t be played during the day because most people will be at work. The colour in this advert is very important it has a very big influence on the over all effect the advert has. If I had used browns and greys it would seem very boring and dull advert. I choose bright colours to help it seem lively, fun and a good thing to do in your spare time, to help it give the feeling that you want to do that. The technical details I have employed are panoramic shot, panning, close ups and long shots.

I choose these because it gives the impression it’s a modern young approach. I decided to use a variety of shots because it gives it a fast lively point of view, it was a contrasting point of view to the usual image we get when we hear or think of bingo. The advertisement suggests bingo is a fun, lively thing to do. We are supposed to want to go and play bingo after we have watched the advert. I think this will be effective because it is fast, lively, attention grabbing and appealing to the audience. Thank you for taking the time to read about my idea.

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The Impact of Telecom Services Packages Advertisement on the Social Values of Pakistani Youth

Table of contents

 Abstract

This study will try to investigate the impact of telecom services packages like late-night call & unlimited SMS on the social values of Pakistani youth. As now a day’s cellular companies are mainly targeting youth through their advertisements and want the youth to get indulge in these activities in return to increase their sales but the point is up to what extent youth showing receptiveness and emotional attachment to these packages.

Study was conducted in 3 universities Iqra, Bahria & Foundation with a sample of 150 respondents, convenient sampling technique is used & results are measured using multiple regression test. Major findings concluded that cellular advertisements of unlimited sms & late night call packages have a positive impact on youth. Keywords: advertisements, call packages, sms, social values, youth, cellular services Background

Now a days there are many packages existing in market with special discounts & unlimited sms & late night call packages have been introduced, so due to this reason the providers of cellular services are having a closer look for the migration of Personal computer consumers to become the cell phone user e. g. “GPRS rates have gone down, for example you can send hundreds of text messages per day to any network in the country”. (Omar Aijaz, 2008) was of the view that late night call packages mostly targeted youth that influences mostly at the 11th hour of might to early in the morning round about at 7.

Mostly all telecom services companies are doing so like WaridTelecom providing night package with the name infinite craze or zem nites similarly Mobilinktelecom night package as raat shuru baat shuru etc. Likewise youth is mature and now parents don’t take a closer look at their children’s as the parents look at the things in different view as compared to the youth so as a result definitely positive or negative things are also perceived in different manners.

The packages that were previously discussed in any case surely have affects on the study, healthy life and business life of youth due to staying up long at nights. (Omar Aijaz, 2008), furthermore the students (youth) will let their peers know about these services “word of mouth” is started we can say peer education begins and one can say immature group of humans acting as profession to teach different or additional immature group of humans (Clements, I and Buczkiewicz, M. 1993), and students are discussing their academic work even on sms.

Cell phones nowadays considered by youth as “symbol of independence” (Babar Bhatti, 2008) they develop their own social groups and are able to elaborate or make one’s self owned body of words to communicate in the social gathering that is far from unnecessarily curious sight of their guardian (father and mother). These services are now utilized by youth in larger numbers i-e 24 hours and 7 days a week and still continues and more over has been made as a “the traditional amount of contact permitted before marriage”.

Conversations are mainly done in bedrooms e. g. sms or late night call packages. Youth is making social ties away from their families and the interaction betwixt the guardians (mother and father) and their children’s came into being as not personal, so if someone says that love is in the environment or surrounding seems like it’s being in accordance of the surrounding because mobile carry texts related to romance and youth are focusing to the usage of these cellular services for the maintenance of their close and loveable relational ties.

Cellular companies are “grabbing our new generation, these free night packages services provided by our Cellular Companies have become a great pleasure/encouragement to people like who aren’t responsible at all”, and looks like beyond morals because whole night indulging in these kind of activities affects are culture and traditions. (Babar Bhatti, 2008). In Pakistan services related to cellular’s started in the 1990’s where telephone licenses for mobile services were assigned to PakistanTelecom and PakistanCommunication known as the Insta Phone for the clause as a legal instrument of providing telephony services through mobiles.

As a result now five companies that are providing cellular services exists in Pakistan namely as Ufone, Zong, Warid, Telenor & Mobilink. (Balaji et al. , 2005) perceived and found that currently companies related to mobiles now focusing for the building of having a broad way plan of action to satisfy the consumers for the ongoing services that dominates amusement, & “preventing loss of royalties in their services and maintaining customer retention”. “Ideas associated with ‘risk society’ have become part of the rganizing ground, which serves to define and order the ‘personal’ and social spaces’ integral to its ‘youth problem” (Epstein, 1998), so risk of misusing these late night call packages and unlimited sms usage is always there and furthermore friend finder is another service launched by cellular companies affecting social values of youth. Abstracts standards or empirical variables which are present in social life believed to be important or/and desirable (Mondofacto and medical dictionary, 1998).

What follows is an exploration of this idea both for understanding agency in youth, and for further developing the aims and objectives of a critical sociology of youth (Furlong, 1997), psychological effect is there and youth is emotionally attached to these services now. (Morris and Venkatesh, 2000) were of the view that “Age has been of significant interest to social psychologists as well as marketers in the past”, these cellular companies are mainly targeting youth for subscription of late night call packages and unlimited sms. SMS was built into the European Global System for Mobile (GSM) working as an additional capability. (Goggin, Gerard, 2005) Now in many countries SMS perceived as cheap, utilized as one-to-one, or one-to-many, mostly communication is done leisure. New culture of media use started by young people thorough SMS but In Hong Kong, for instance, SMS was not accepted too quickly because voice mobile (Spurgeon, 2005) call charges were relatively cheap.

Many industries are now interested to use this technology as may telecom services industries are doing so, specially new entrants Zong Is focusing on this strategy. Capitalizing on this unexpected boon, (Christine, 2005) mobile carriers are seeking to position MMS (multimedia services) as the successor to SMS, supported by heavy marketing to promote consumer adoption of new mobile phones with picture and video capacity. ” Attracting consumers of different cultures & having different social values marked as a challenge for international advertisers.

On the other hand (Kothani, 1988; Dahringer, 1991) at a gradual pace service businesses are contributing to grow in the enclosed area internationally. These strategies for people (youth) of different cultures & social values arguments that there is need to understood the marketing internationally that is marked as immediately noticeable and has strong impression, similarly broad way plan of action for advertisement is also required for the services, and on the other hand as well as domestic advertising growth strategies should become compulsory for companies like cellular services.

The research in remote period of time suggests that advertisement of mobiles that is focused towards the act of permitting worthy of being accepted as compared to the several different advertisement (Barwise P. and C. Strong, 2002) interpreting consumers find pleasant by undergoing in the presence of to exercise authoritative change of thought, messages, or information as by speech, signals, writing or behavior. Research will determine that our youth get attracted by mobile music services advertisements and use it for entertainment purpose.

The word Qos can explain in terms of “the collective effect of service performances, which determine the degree of satisfaction of a user of the service”. (Wu, 2000) was of the view that user-perceived QoS becomes of vital importance due to the advancement in mobile technology therefore customers expectation increased in view of wireless technologies. Therefore in this current scenario exertions of the strength developed for the explanation of Qos with additional detail considering consumer perspectives and make a linkage of a belief for the particular parameters of cellular structure in form of concept (Saliba et al. 2005). Moreover there are implications of studies which conclude that “effective network performances, wired and wireless”, are of major importance in satisfying customer experiences as compared to characteristics of the network, if we emphasize on the importance of experienced consumers in context of notion of QoS (Saliba et al. , 2005) cellular companies are focusing on improving their services to a level at which customers become satisfied for better communication like unlimited sms & late night call packages. Quality is defined as the overall excellence or superiority that consumers perceive from a product/service” (Zeithaml, 1988). (Cronin et al. , 2000) explained that “Consumer perceptions of service quality, value and satisfaction have been extensively studied as antecedents of loyalty intention”. On the other hand, satisfaction is defined as “a mediator between quality and/or value and customer retention”.

In this context cellular services companies are focusing to retain their customers (youth) by giving quality services with timely delivery of unlimited sms package. Population should be literate who will understand the advertised messages, therefore there is a need of hour that population must be of right age & right gender & must have sufficient funds or sum of money to consume the products & services which are offered in the market (Dyer, 1995). (Brierly, 1995) said that most people just take 1. 5 seconds to read a printed advertisement so advertisement must be made precise & brief.

On the other hand the social groups identifies themselves on the basis of same attitudes, shared consumption patterns (Goldman, 1992). Advertisers focus on the group they want to focus for instance woman’s found to be in a homogenous groups & advertisements mostly made in the house for household items. This variable Mobile advertisement helps us to find out the impact of mobile advertisements on social values of youth. Advertisement of the mobiles seems as pleasing to the sight of the customer due to its less amount and strong infiltration (Barwise P. nd C. Strong, 2002) plus the people realted to advertisement made vigilant alerts, call, audio and video texts and messages also communicative streaming of videos are made in order to grasp chances and consumers usually with the help of developing the messaging personalized from. In today’s world cellular services are attracting more customers by introducing services like late night call packages and unlimited sms, making attractive advertisements and commercials e. g. Mobilink Raat Shuru Baat Shuru slogans.

The mobile entertainment industry acts as a foundation of m-commerce (Tsalgatidou and Pitoura 2001; Panis et al. , 2002); Maciness et al. 2002). One more thing left which is acting as an indicator i-e what attracts and influence our youth in deciding to adopt cellular service and what specific features they would like a mobile entertainment application to offer (Balasubramanian et al. , 2002). Researching on the study of Consumer behavior is vital towards increasing the pace in diffusion and consumer acceptance of using m-commerce services (Green et al. 001; Nohria and Leetsma 2001; Barnes 2002; Koivumaki2002; Vrechopoulos et al. 2002). It is proposed that the attached emotions with the cellular’s or mobiles can be named as a key that has an impact on the newly born latest services for the admission in the future prospects (Vincent, 2006). Consumer receptiveness is critical in finding out whether people accept the advertisement or not. (Swaminathan et al. , 1996) was of the view that advertisements classified mainly as “(cognition or affect)” So in these scopes emotional dvertisements means serving advertisements to focus “elicit affective responses” (Aaker and Stayman, 1992).

However, most studies concluded that emotional responses which are positive results in positive advertisement and generally in brand responses, whereas advertisements which are get reacted through cognitive reactions are affected much positively through the help of advertising that is un emotional in nature that has power of attracting in contrast to advertisements that are emotional in nature (De Pelsmacker et al. 2002, 2005). If we look cellular’s through view of product extension they are currently extensions of own (Hulme, 2003; Lasen, 2004; Vincent et. al, 2005; Wehmeyer, 2007), and considered as showing similarity in the condition of being deprived of extension (Hulme, 2003), consumers currently view them as unavoidable so as a result attachment to these cellular devices has increased as users intended to arouse the emotions with these cells. (Fox, 2001; Lasen 2004, 2005; Vincent et. l, 2005, 2006; Wehmeyer, 2007). Cellular services are increasing rapidly as building upon premise that leave its foot prints on future acceptance of new services Vincent’s (2006). However, there exists a lacking rigidly accurate speculation in addition to that verifiable scientific investigation when viewing commercial functions involved in transferring goods from producers to consumers with act of implicating the act of using commerce through mobile or cell (Balasubramanian et. l, 2002) and consumer behavior viewing the act of using commerce through mobile not being marked as title of enough scientific investigation (Green et al. 2001; Ramsay 2001;Barnes 2002). There is a bulk of researches and discussions on the emerging business models of mobile entertainment industry which acts as a trusted market in m-commerce (Tsalgatidou and Pitoura 2001; Maciness et al. 2002, Panis et al. 2002), and there we can still be able to find out indicators i-e what influences consumers in their decision to accept and adopt cellular music services (Balasubramanian, Peterson and Jarvenpaa 2002).

Moreover, emotional feeling of affection also determines the cellular device in managing the person confidential as well as life relating to emotions(Henley management college, 2003), we will try to scrutinize in view of customers willingness to accept the advertisement of cellular’s or not. If we view pure services from a nature perspective they are intangible; means are not capable to be grasping or touched psychologically (Bateson, 1979). Therefore the participation of a articular branch of learning, science or art regarding morality principals with relative worth, rules of right conduct main beliefs with the help of honest principles inside commerce (Paine, L. S. , 1996) are must for cellular companies to focus as a basic research area in business ethics. Low impact on moral values of the youth & help youth to become emotionally socialize well as, Cutler and Javalgi (1993) founded that ads are targeted emotionally by the service advertisers, Similarly marked partial digits that belongs to knowledge communicated stimuli utilization belonging to services provider, so cellular companies must focus on providing the in depth detail of services offered that has an valid positive impact on youth, so the dependent variable social values will explain how youth get influenced by these services & use these services in their social groups.

Is there any relationship between dependent and independent variables?  Is there a positive impact of telecom services late night call and unlimited sms packages advertisement on the social values of Pakistani Youth?  Is there a negative impact of telecom services late night call and unlimited sms packages advertisement on the social values of Pakistani Youth? Method The study was carried out during the short period from September 2009 to January 2010. In this study Students from 3 universities i-e Iqra University, Bahria University and Foundation University are selected as the target population. The questionnaire were developed using the five point .Likert scale, for this purpose. The questioners were distributed to about 00 students out of which reliable results were obtained from 150 students. To keep the validity and importance of the study, all the questionnaires were self administered and assisted, helping students in case of any queries. As a result received datum systematically arranged; in addition to this with the absence of every all comparatively small numeric symbol, sheet of Statistical packages for the social sciences formed and multiple linear regressions was utilized for hypothesis testing with the help of Statistical packages for the social sciences software version number 16. to find the relationship betwixt variable that are independent and dependents in nature.

Result and Discussion

Results obtained show that as an individual co-efficient in case of each and every variable indicates a positive result overall. The investigation of this research shows that social issues regarding youth are positively affirmative as well as powerful correlation is seen with advertisement i. e. the independent variable. Whole analysis shows that the variable advertisement which is independent in nature influences social values and gives a significant result as P< . 05, F = 95. 200 and the R Square > .

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Eli Lily and CICS as a Source for Product Team

Table of contents

They have DEED problems, which lead to feeling personal embarrassment; Question their role In their relationships; Sense of unfairness to their female partners; trained relationships; Self-identity problems; questioning role in all contexts of life; questioning place in the world.

Where? – From a local drugstore; directly from a Doctor; from a mail order drugstore; Not usual drug store; another party getting it; in other countries.

How? – They intake prescription to engage in intimacy with sexual partner. SOOT Analysis Strengths: 1 Eli Lily and CICS is a great source for product team.

Eli Lilly have plenty experience to bring drugs to the market. CICS have strong technical competence with proven trench in clinical result. 2 Compared to Vicarage, Scalia can last up to 36 hours, unaffected by meals, rare visual Irregularities etc. 3 Good operationally and financially positioned to enter the market.

Weaknesses

  1. Low compound Annual Growth Rates (CARR) In Germany (3. 6%) and France (14. 8%) Much lower value than comparable countries such as the US. This may lead to low return in these markets. Brayer’s likely positioning as a “niche” drug treating diabetes along with DEED, limits the strategies that Lilly CICS LLC can explore ND employ.
  2. CICS have no marketing competence to date. How much control will they realistically have marketing decisions given their lack of experience? Will their lack of marketing competence slowdown elements of the launch/ complicate processes?
  3. Promoting to couples (both married and living together) in a combined campaign.
  4. The high dropout rates of Vicarage after first year offers potential targeting for Lilly CICS LLC.

Threats

  1. Little evidence of market research conducted in Brazil, Canada, Mexico and Australia.
  2. Competitive reaction of Pfizer could prohibit Lilly CICS LLC Clans” compete with the advertising “blitz” that Pfizer have exercised?

Marketing strategy suggestion

  • Price – Since Scalia is going to face to face compete with Vicarage, we highly recommend it launch at the same price with Vicarage. It is easy for customer to accept a safer and longer-lasting DEED drug at the original price.

Wholesalers

Lilly CICS LLC are in charge of manufacturing the drug, at which point they distribute he drug to wholesalers. Given the unattractiveness of the channel for wholesalers and the low margin that is obtained, a 5%increase may give Lilly CICS LLC more influence over the terms of the arrangement. This would also encourage the wholesaler to distribute more extensively and effortlessness more favorable terms such as buying back stock unsold.

Patients

Directly sell drugs to the patients who have DEED problem via doctors would be a very good way to reach target consumer.

Promotion

  1. Free sampling: Since Scalia is the direct competitor of Vicarage, send free sampling to Vicarage user would be a very good way to reach target consumer.
  2. Advertisement in hospital Scalia is a safer and longer-lasting DEED medicine, patient in hospital can get more advice from doctors after they saw the advertisement.
  3. Website advertisement Physician website or Patients and partner website would be a very good way to add exposure of the new product.

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Victoria’s Secret Pink: Keeping the Brand Hip

Case 6 Victoria’s Secret Pink: Keeping the Brand Hip As consumers, we pay attention to what is hip and trendy in the marketplace as it relates to fashion. Advertising plays a large role in the fashion decisions made by adults and pre-adults alike. For instance, advertisers for Victoria Secret have done a brilliant job of creating an association with the Victoria Secret brand and the visual image of lingerie that immediately comes to mind. They do this by using famous super models to market their signature bras, panties and sleepwear.

This association is then projected back on the consumer, who begins to believe that they can be just a seductive as the Victoria Secret supermodels if they purchase this lingerie. A dilemma that may arise from this is that sometimes ethical boundary lines may become blurred or even crossed when advertisers try to establish a target audience. In an effort to generate profits, companies may be putting themselves at risk by targeting audiences that are too young for their sexually charged merchandise. . Analyze the buyer decision process of a typical Pink customer. The typical Pink customer is a young and fashionable woman that enjoys comfortable clothing. For women who may think that the Victoria Secret line is too racy or sexy for them, the Pink line offers a casual alternative that allows young women to feel cute and playful. The Pink brand is typically associated with and is characterized as an “approach” product, which is a product that provides a consumer a form of enjoyment.

A typical Pink consumer uses personal influences to make purchase decisions. For example, this line of clothing is basically geared toward college coeds, who are usually seen sporting “loungewear” in daily life. Pink consumers are able to take their personal sense of style to the next level by wearing clothing that better suits their personalities. In this line, loungewear has been redefined by the use of bright colors, stripes and polka-dots; the line reflects personalities that are more fun.

Likewise, lifestyle and social class play a large role in buyer decision. Pink customers are fortunate enough to be able to afford to spend their disposable income on fashion forward brands such as these. Lastly, “age and life stage” impacts buyer decision. The intended target audiences for the Pink brand are women between the ages of 18 through 30 , which includes the later part of Generation X and most of Generation Y. This subculture perceives themselves as young and will dress accordingly and make a fashion statement with the popular Pink brand.

The women in this target group who are interested in being fashionable will look to societal requirements of them when making fashion decisions. If they know their age group is being targeted by the Pink advertisers and they think that Pink is hip and stylish, they will likely be influenced to buy it. Consumers wearing modern clothing products tend to feel better about themselves and perceive themselves as conforming to modern times. 2. Apply the concept of aspirational groups to Victoria Secret’s Pink line. Should marketers have boundaries with regard to this concept?

Victoria Secret has positioned the Pink line in a way that it will target young consumers through their entry-level product so that they continue to be loyal customers and purchase the Victoria Secret brand as they age. Marketers have an ethical and social responsibility to ensure that they are not marketing to a young target age group if the product poses an inherent health risk or is sexually charged. Such is the case with the tobacco companies. Their advertisements were indirectly gaining the attention of minors. I believe that Victoria Secret is not exploiting younger age groups with their Pink line.

Even if tweens are interested in the product, there is little cause for concern since the line is intended to be cute and playful, rather than sexy. Unfortunately, because of age compression, children are doing away with childlike images at a much earlier age. The need to grow up is very visible when it comes to fashion. For this reason, marketers need to be diligent in making sure that they target and advertise to the appropriate age group. In this day and age we place blame on the fashion industry and manufactures for the skimpy clothing products that are introduced to the market place and essentially to our children.

Although there is some truth to this, we must not minimize the essential role that parents need to play in ensuring that the boundaries for their children are met. 3. Explain how both the positive and negative consumer attitudes toward a brand like Pink develop? How might someone’s attitude toward Pink change? From a positive side, consumers can relate more to the Pink product line as the clothing is characterized as “loungewear” which is comfortable and easy to wear. The consumers are presented with new Pink products every three to four weeks.

This in turn keeps customers satisfied with being able to have the latest and greatest attire. Positive consumer attitudes are formed by customer satisfaction with the product. If the customers’ expectations are exceeded, then they are said to have a positive outcome. Positive customer experience will lead to customers being loyal and making repeat purchases. Satisfied customers will in turn be advocates and refer their friends to the Pink line. Negative consumer attitudes are formed when there is dissatisfaction with the product purchased.

These customers will most likely never purchase the product again due to their initial poor experience. A customer’s attitude towards Pink may change due to some misunderstanding. For example a loyal customer may change their opinion of the company not due to the product, but because of poor customer service. This in turn can persuade the customer to purchase from somewhere else. As a business, you need to create and maintain strong customer relationships. It is easier to keep current customers than to attract new ones. 4.

What role does Pink appear to be playing in the self-concept of tweens, teens, and young adults? Pink appears to be having a positive influence on the self-concept of young adults. It is not always necessary to look sexy in order to feel good about yourself. Young adult women can look good and feel comfortable at the same time with the Pink line of clothing. Let’s face it, not all women love the way they look naked; the Pink brand allows them to feel as though they are wearing something young, hip and attractive without having to compete with the supermodels that wear the Victoria Secret line.

The tweens and teens are being influenced by external forces such as the media, and by their social groups into wearing the Pink Label. Tweens and teens want to conform to societal expectations and will take any step necessary to accomplish this such as wearing adult clothing in order to fit in and be part of the hip, trendy crowd. Some parents may think that the Pink clothing line may be slightly risky or too provocative for this age group. Though selling to this age group may be a positive economic benefit for Pink, it may tarnish Pink’s corporate social image.

Parents do not want to see their children dressing beyond their years. Bad publicity may cause customers to boycott the Pink brand and possibly the Victoria Secret’s products as well. References: Hickling, J. , & Miller, C. (2008). Cigarette pack and advertising displays at point of purchase: community demand for restrictions. International Journal of Consumer Studies, 32(6), 574-578. doi:10. 1111/j. 1470-6431. 2008. 00694. x. Court, D. , Elzinga, D. , Mulder, S. , & Vetvik, O. (2009).

The consumer decision journey. McKinsey Quarterly, (3), 96-107. Retrieved from Business Source Elite database. Kotler, P. , & Armstrong, G. (2010). Victoria’s Secret Pink: Keeping the Brand Hip. In Principles of Marketing (Thirteenth ed. , pp. 12-13). Saddle River, NJ: Prentice Hall. Creed, W. , Scully, M. , & Austin, J. (2002). Clothes Make the Person? The Tailoring of Legitimating Accounts and the Social Construction of Identity. Organization Science, 13(5), 475-496. Retrieved from Business Source Elite database.

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Vodafone’s Advertisement Campaign In India

The vodafone advertisement becomes very nice especially in India. Previously it was a hutch phone. The hutch phone advertisement was linked with the pet dog. The same concept was taken by the vodafone also to tell that it is same product. Really it was reached to the public with nice and joy ness. And most of public enjoyed and enjoying with the advertisements of Vodafone. Vodafone has chosen the media such as TV and signboards and glow signs. It also gave a caption “Hutch is now Vodafone”.

The strategy is used by vodafone become beautiful. Now most of the people forgetting the hutch phone. It indicates that vodafone target is completed as it was reached to the public and public aware with the vodafone. All the Star Network Channels the Vodafone’s advertisement has been released. It should be remembered that vodafone symbol is different but it used the pet dog in order to get the awareness of the public that hutch phone is turning as vodafone.

That’s why they have used the dog and replaced with another new pet dog so that similarity should be visible between hutch and vodafone. Vodafone is a big mobile network. It has it own brand image. Still the company should not want to take any chance and taking all opportunities of old company’s styles so that old customers should not feel and new customers should be encouraged. The dog seems to be very beautiful. And the color and background is impressing.

Totally the advertisement becomes top rating. Previously the hutch issued series of advertisements connected with the dog. The Vodafone is also applying same strategy so that public should not be disturbed and they should think the hutch and voda both are same.

REFERENCE :

1) freepressreleases. co.uk 2) http://www. rjsmodel. com/ad-campaigns. html 3)http://www. ganeshaspeaks. com/blog_Hutch_turning_Vodafone__Fate_and_Future_506. jsp

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