Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia’s largest low fare, no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001, the heavily-indebted airline was purchased […]
Strength and weakness of AirAsia |strength |weakness | |Low cost operations. |Service resource is limited by lower costs. | |Fewer management levels, effective, focused and aggressive |Government interference and regulation on airport deals and | |management. |passenger compensation. | |Simple proven business model that consistently delivers that lowest | | |fares. | “Everybody Can Fly” was the famous tagline of AirAsia, AirAsia was able to […]
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