External link to Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

In 2015, Alaska Airlines was the  U.S.-based airline, and the carrier is now expected to soar to  with its recent takeover of Virgin America. But it’s not just the  in annual cost savings and revenue gains and the added gate space that have made the merger a first-class deal for the company; it’s also what it means for the brand’s identity. Related: Alaska is already a popular choice for […]

External link to Fuel Prices and the effect on Airlines

Fuel Prices and the effect on Airlines

Here are many airline companies that are closing down because of losses incurred. According to May. J. C (2003), the airline industry is in a “perilous condition” because two of the major industries were in bankruptcy, reporting $10 billion losses in 2002. Although some of the airlines who have been able to make profit foresee a very bleak future. May. J. C (2003) goes on […]

External link to Airline Database

Airline Database

The purpose of the online system is to create convenient and easy-to-use online system for passengers, trying to buy airline tickets. The system is based on a relational database with its flight management and reservation functions. We will have a database supporting dozens of major cities around the world as well as hundreds of flights by various airline companies. Above all, we hope to provide […]

External link to Analysis and Comparison of Marketing Strategies – American Airline Marketing Strategy

Analysis and Comparison of Marketing Strategies – American Airline Marketing Strategy

Analysis and Comparison of Marketing Strategies – Introduction to Southwest and American Airlines: The category I have chosen for the analysis and the comparison of the marketing strategies is the Airlines. Southwest Airlines is one of the innovators and always one step ahead of its competitor. It is the lowest fare carrier on the shorter routes and attracts its customers with its innovative marketing strategies. […]

External link to Delta Airline Case

Delta Airline Case

Delta Airline Case 1-During the 1990’s, none of the five largest air carriers in the United States earned its cost of capital. Why do such low rates of return on investment persist in the airline industry? That’s correct, airline companies margins were below the average for US industries for a long time, especially after the 1978 deregulation. For 40 years, prior to 1978, the airline […]

External link to The external influence for Lufthansa airline

The external influence for Lufthansa airline

The external influence for Lufthansa airline was the gulf war which realized a decline of traveling passengers.  With the increased number of flights the they had to com up with a strategy to enable them to survive in the market. To do this the company started by redeveloping workshops tat would see change management instilled in the managers and the whole company as a whole. […]

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