The airline industry in the UK has faced a lot of challenges in the recent past. This has mainly been attributed to the global economic crunch and the fluctuating fuel prices in the international market. As a result, many airlines have had to change their strategies or risk running into bankruptcy. Competition among these airlines has become very intense as each company tries to capture […]

Sir Colic Marshall identified that focusing merely on cost cutting would not be enough to guarantee long-term success and profitability. He quickly discovered that BAA was not addressing the needs initiative, celebrating a new ethos “Putting the Customer First because if we don’t, someone else will”. To further embrace the new culture of cooperation, BAA introduced a second program named “Managing People First” (MAP) to […]

Table of Contents 1. 0 Introduction 3 2. 0 External Environment Analysis3 2. 1 Porter’s Five Forces Analysis 3 2. 2 SWOT Analysis 5 3. 0 Marketing Strategy Analysis 6 3. 1 Segmentation, Targeting and Positioning 6 3. 1. 1 Segmentation 6 3. 1. 2 Targeting 6 3. 1. 3 Positioning 7 4. 0 Strategic Alliances 8 5. 0 Sponsorship 9 6. 0 Contribution to […]

BUSINESS REPORT ON QANTAS AIRLINES Firstly, Qantas has currently been incurring in an ethical issue, because it has reduced in almost 50 % its staff in order to obtain better profits, however, the flight safety has been affected due to this maintenance downsizing, also Qantas share price analysis determines that although the stock had a downturn three years ago, it has begun to rise now. […]

Running head: BRITISH AIRWAYS British Airways Teresa C. Johnson MGT 3113 System Approach to Organizational Change July 17, 2011 Mid-Continent University British Airways From the perspective of organizational development, there should be a planned effort to increase the organizational effectiveness and health. On the other hand the wild cat strike happened because there was forced imposition. There was a one-sided decision taken to introduce swipe […]

|Week 5 Assignment: Vision Paper | |British Airways: | |Mission and Vision Statements and Strategy | | | |Aaron Tejares | |HR587 | | 1. Introduction Vision – it tells about what the company wanted to become about 5-20 years in the future. It is the master plan about where the company will be; a sense of direction. Often it reflects the dream of the […]

Jet Blue Airways One of the most important questions would be: does Jet Blue Airways Incorporated follow its stated vision, mission, and core values? Jet Blue Airways Corporation is a business organization located in Forest Hills, New York City that offers a passenger air transportation services to the public in the United States. The company was founded in the year 1998 and has 9, 398 […]

Critically assess how the organisation has employed e-business technologies to perform its key business processes and improve service levels for its customers To begin with, the online e-business model of Virgin Atlantic Airways is a business to consumer as the Virgin Atlantic Airways sells plane tickets directly to customers without passing intermediaries. Virgin Atlantic Airways implements the e business technologies to perform its key business […]

JetBlue Airways Corporation is a low-fare, low-cost airline that offers high-quality customer service mainly on point-to-point routes (JetBlue Airways Corporation, 2003). It intends to maintain a disciplined growth strategy by increasing frequency on their existing routes and entering new markets. JetBlue Airways Corporation derives its revenue mainly from transporting passengers on their aircraft. Passenger revenue was 97% of their operating revenues at the year ended […]

The tacit collusion case to be discussed involves the illegal collusion and setting of fuel surcharges to commercial and cargo transatlantic fares between British Airways (BA) and Virgin Atlantic Airways (Virgin). The factors which contributed to its success will be discussed, as well as why, and its implications, of becoming public. To begin with, it would be beneficial to define both collusive behaviour and the […]