Alibaba Business Model
Abstract: “Alibaba” has experienced eight years of comprehensive development the establishment of a unique business model, and a new interpretation of e-commerce, launched a new Internet business model – Alibaba model. This new network business model not only for manufacturers to reduce production and marketing costs, but also to “Alibaba” cleverly avoided because of distribution, logistics and inventory, such as forming a bottleneck for the continued development of e-commerce industry opens up New roads.
Alibaba in just a few years to create the myth that Alibaba model for a time and a lot of competitors to imitate the focus of attention. But Alibaba create a model is only a beginning, the Chinese e-commerce to go for their own development path, we must Alibaba model to analyze the advantages and disadvantages, so look for more market opportunities. More careful analysis point of view Alibaba e-commerce model of the advantages and disadvantages of researchers and the need to establish e-commerce for SMEs to provide information useful reference. Key words: Alibaba ; E-commerce model; Sales channel; Advantages and Disadvantages
Alibaba’s success has told us that the distance between dreams and ideals are not far away, but it is not the pie fall from the sky, I have a few Friends and colleagues of a site visit and repeated after the team of research, we believe that Alibaba is the main success factors: Dream Team’s combination of a clear development strategy + execution + effective + unique corporate culture …… ? Now the results of our research and analysis to share with you, initiate, but also hope you criticism and valuable advice, and seek common A better future!
Alibaba’s success has been close to myth, even though he claims are using international standards themselves, and Ali Baba, not the slightest satisfaction. China’s Internet, the business less than 5 years of Alibaba, to have the performance and impact of today, there must be worthy of him, digging Dig, and explore the profound connotation and unique reasons. Ali Baba in the success of many elements, we believe that interpretation of the dream team of Ali Baba, especially worthy of focus.
Too many entrepreneurs Persons, entrepreneurs can not build a proper team, leading to their cause bottlenecks; the face of these bottlenecks in the case, although we Can find a very comprehensive theory of healing on the team, many Habitat for Humanity in the discourse of scholars lamented wake up to reality, you can continue to learn Imitation learning the truth from getting close, but once things really imminent, most people are still at a loss without a tree, sighed with regret of the free Copies.
Dream Team Alibaba inspiration to us, allows us to wake up and look at itself, the team face the problem, stimulate program ideas, from This need not find any reason to stall themselves, deceive themselves, so that is directed at the core of the problem and find solutions. Ali Baba tells us: a prerequisite for establishing the team must have a clear strategy. An important strategy for an enterprise, no one has ever dared to be ignored. Establishment of an effective team must also be robust clear strategy when As a prerequisite, it is meaningful.
Ali Baba that there is no clear strategy, there is no clear direction, no clear direction of the group Team, at best, but mob. Taste of Tang Seng Alibaba advocate team, it is very insightful, have long been ridiculed look down The “Simon did not know,” the monk, in accordance with the laws of the strategic priority measure, actually turned into a very competent leader, and why? As Buddhist sutras, he Clear and committed to adhere to the direction.
Learn the reason for the entire “Journey to the West” can be set up, Monkey, Pig, Shahe Shang sex Cells was clear and became a valuable and complement each other good team structure. Strategy is both a prerequisite for the establishment of the team, but also the central figure on the team, the highest requirement standards. It is this point, when the company started horse Standing rhetoric cloud on the Great Wall, Ali Baba to do in China, the world’s best e-commerce sites began to form a team for this well-laid A solid foundation.
That the strategic objectives of Alibaba, the strict planning of the long-term goals and short-term objectives and specific practical war Surgery program. So, when Alibaba 1999 heat wave in the Internet and let an withdraw from the Beijing and fade into the paradise of Hangzhou, the public No one left behind and more entrepreneurs. Many people may not care about this, because to set a strategic goal of rhetoric is long term and many people Strengths.
However, because of this, Ma and Alibaba China Internet will be the first to smell the smell of smoke in the bubble, and then be carried out Acclaimed series of thin rectification movement, to the attendant to Alibaba in the winter of the Internet, maintain and enhance the team’s strength, as The rise followed lay a solid foundation. Ali Baba tells us: there is no effective execution of all non-existent implementation is the true test of a team, of course, Measure of whether the marker of a team. Tang Seng, a team of four to Buddhist sutras, the definitely not get back, although four of them are present Mark clearly the strong.
The team carefully explore the execution of Ali Baba, it is very surprising. The four “O” (CEO, Ma Yun, chief financial officer CFO Caichong Xin, Chief Technology Officer CTO Wu Jiong, Chief Human Officer CPO related Ming-sheng) and the team, their strengths and Entirely different characteristics, even in related fields are leading figures. These leading characters, explore their resumes to Found that they have a wealth of practical experience, has gradually grown from zero career success of their growth, the maximum quantity body Is the implementation of the charm and indispensable.
Strategic direction is clear, the implementation of actions towards the direction of interpretation. For many friends, the parties may prefer to talk Direction and strategy, often overlooked and complicated implementation over time. On a team, the tireless performer is not necessarily an effective complementary Or the lack of scarce resources. Only the rich resources in this area and to join, be possible to show the strength of the team. Otherwise, whether or four monk Four Monkey King, the ultimate collapse of this team are very normal thing.
Alibaba looked stunning the implementation details, whether every employee of a customer, whether products and services or staff Worker training programs, are known down to the executable can be seen the point of evaluation feedback can be, with the vice president as saying Kim Hang built, some rules and regulations Implementation of assessment criteria, did we all feel is not worth spending the time or costs, but the cost of all the important front in the implementation of all changes Was pale, but must yield.
Ali Baba told us: There is no business of their own culture do not form a good team always. As a team, agree on the strategy, as the recognition of common mission, that is, the recognition of corporate culture. Without such recognition As a basis, the team only in the rain is blowing in a lax. Culture involves many aspects of a business culture is very easy to use one or two sentences General, it is difficult to nuanced interpretation of the details of the enterprise and among all levels.
Alibaba trough the Internet during the plan and only 500 yuan per person salary. Took only form of pay is 500 yuan, 500 yuan but take only group Team dispersed, the cultural identity, contains the expectations on the prospects for long-term interests of the immediate interests of the discarded, the confidence of the enterprise, drip Flow with the same entrepreneurial spirit and blood. Without this cultural identity, not only unable to retain 500 per person Alibaba team, Ariba Barry worth of any person simply can not use the 500 exhibits.
Very dramatically, not only to retain the original 500 venture group Team, but also attracted millions of dollars in salary as investors appeared Caichong Xin, this sounds like some mysterious circumstances in a true Ali Baba, Ali Baba visible cultural charm. Many enterprises create and can not recognize the role of culture, or that are certainly important but can not find ways and means of how to form construction, or The formation of self-righteous to build, is only a hobby and create a personal habit.
To survive as a business development as mentioned above, leaving no Live talent, team morale and other phenomena, it will become normal and can not stop. Culture is building software, invisible, Can not find what you want and can not copy the clone. Alibaba experience tells us that: Create a culture, must have their first Culture. The culture here is not an ordinary sense of the culture, but have a deep understanding of the essence of the enterprise after the enterprise direction, mission, Team, a highly recognized and a consensus interpretation.
He formed the atmosphere can be felt, not explained, people moving, people march in a huge Tension, to absorb the spirit of a strong, peaceful, tolerant, generous but challenging, progressive and positive factors. Ali Baba tells us: the only good team was excellent organizational structure may form the organizational structure and capacity and capability between the same teams In fact, the relationship is a mutually reinforcing one another indispensable and interdependent, the link is a healthy relationship.
The operation of the enterprise, do not The operational phase with the needs of different teams to work, only the absolute best team, it may be in the enterprise through its continuous operations Adjustment at different stages of the mission capable. More teams will appear at different stages of the collapse of the different, the same as the pain can not be avoided. See fourth Internet “Competition on the West Lake” photos, almost all of the outstanding team of Internet companies have ceased to exist.
Only Ariba Pakistan, five down, as the original, the only change is more confident, more refined, and more mature. This seems to inadvertently Alibaba Completed masterpiece, really surprised us insight: it is the team and organizational structure Alibaba interaction between, so that such a young Ability to organize a huge glow. A group of Internet enthusiasts that absolute idealism of action and color, not only create wealth God Words, and created a team of role models, creating a unique corporate culture, reating a large number of maverick darling of the new economy. Excellent organizational structure in the enterprise at different stages have different adjustments. The organizational capacity of the best from every employee who embodies, In the team gathered in the whole company broke out. Ali Baba said: to help customers and colleagues success is the best embodiment of their own success. Blindly chase Find their own success and the team will not be good team, and ultimately could not reach the other side of success.
Alibaba ultimate understanding of the team, we think: There is no competent excellent team of key figures, it is impossible to form good team; Without the excellent team, the company can not have good execution; even execution are not the company, can not form a strong corporate culture , More can not form an effective organizational structure and organizational capacity. Inseparable link between this, which is full of inherent logic of the interdependence relations Department, both divisions of the importance of our team, but also tells us that, indeed, not every business or everyone can easily have a superior form Show team.
