Amazon

Many companies which embarked in e-commerce had failed especially during the period of the “dot. Com bubble”. The failure of these dot-comes were due to the fact that many of these companies do not have a viable business model and they were focus mainly on increasing their market share at the expense of their bottoming. […]

Marketing strategy is necessary in every business. No matter how rich a certain business is, its resources are always restricted. Thus marketing strategy provides a certain business to allocate his resources properly in order for his business to be more productive. Marketing mix is also essential in the marketing field, and it is basically the […]

In a world where trade is increasingly becoming digitalized online, there are new and challenging strategies emerging. This essay aims to analyze and determine these strategies. Considering the example of eBay and Amazon, their business models and their multi-sided platforms, we can compare them to decide which strategies work in this market and how, in […]

Amazon Amazon is one of the biggest and most famous online stores in the world. It is divided into several independent organizations like Amazon Europe, Amazon US and Amazon Japan. Amazon was founded in 1995 by Jeff Bezos. At the beginning it was just a platform for selling books at soon it became the world’s […]

Running head: Amazon. com Supply Chain Project Amazon. com Supply Chain Project Jarrel Nightingale [email protected] edu Capella University BUS3004: Supply Chain Management Professor Dr. Robert Goldwasser December 10, 2012 Amazon. com Supply Chain Project Introduction In today’s society, Online Shopping and the industry of e-commerce has become very popular and mainstream. Many individuals have integrated […]

Barnes & Noble and Amazon. com had been in constant fight between each other since the explosion of online purchasing. Before the mid 1990’s online purchasing introduction, Barnes & Noble had big dominance in bookselling, as it was the largest bookstore in the world. With the entrance to the book market by Amazon. com, Barnes […]

Webvan was founded by Louis Borders in 1999 after he saw the opportunity in the growing number of people making online purchases. Borders created Webvan as an enterprise that would offer greater variety than conventional stores and at the same time provide the necessary convenience to online shoppers. Webvan started by offering groceries that were […]