Analysis of the strategy and business performance of Starbucks Coffee UK

This report will analysis the strategy and business performance in the retail food sector, the company I will be analyzing is Starbucks Coffee UK, using the PESTEL. Starbucks is a multinational coffee and coffeehouse chain based in the USA. It is the largest coffeehouse company in the world. Starbucks was founded in 1970, with the first store opening that year in USA. In 1982 Howard Schultz joined the company, later going on to be the Chairman, CEO and President of the company. The first UK store of Starbucks opened in 1998.

In 2007, there were 15,011 Starbucks outlets in 42 countries, 6,793 of these being in the US. Additionally Starbucks was voted one of the top ten UK workplaces in the Financial Times 2007. In the future Starbucks aim’s to operate over 40,000 outlets worldwide. The PESTEL framework gives broad list of influences on the likely success or failure of particular strategies. It is important to analyse how environmental influences are effecting an organization in the present and in the future.

The PESTEL analysis is used as it sufficiently can be used to understand and identify the important factors that Starbucks must consider in all areas of the business and industry. PESTEL stands for: Political – current political influences and the influence of the Government Economic – business cycles, world economy and inflation Social – changes in society, lifestyle changes as well as social mobility Technological -growth of the Internet, new emerging technology and Government spending on research Environmental – ‘green issues’ and growth of environmental protection laws

Legal – Changing health and safety laws, growth of legislative constraints on companies. Employment Law – Each country that Starbucks operates in has there own varying employment laws. Many stores may offer a day of once a week, others may have a limit on the maximum number of hours an employee can work in a week and in all countries there is a variance on the national minimum wage that an employee can earn. From looking at the PESTEL analysis it can be seen that Starbucks is a strong brand, and this strength of the brand is an important factor in the future of the company.

The PESTEL analysis is mainly used to assess the future impact of environmental issues that may occur. However it only deals with the external business environment, additionally another limitation is that these environmental influences that have been expressed may be important to one company, but in turn may not be as important to another. Often it can be seen when analysing the issues using the PESTEL analysis it can be seen a merely listing al the external influences as opposed to was in which the company can improve or the strengths of the company.

For the environmental analysis to be more accurate it is important for the company to monitor and focus on the factors that most influence the industry. BSS Business Management Coursework 2 : Individual Report


Chambers I, (1997), Business Studies, Casueway Press Johnson G, Scholes ; Whittington, (2005), Exploring Corporate Strategy, FT Prentice Hall Mullins L. J, (2004), Management and Organizational Behaviour, FT Publishing

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
Customer 452773, February 23rd, 2023
Business and administrative studies
Excellent job
Customer 452773, March 9th, 2023
Customer 452773, January 25th, 2024
Human Resources Management (HRM)
excellent job
Customer 452773, July 17th, 2023
Thank you
Customer 452811, February 17th, 2024
Criminal Justice
This has been the greatest help while I am recovering from an illness. Thank your team so much.
Customer 452671, May 2nd, 2021
excellent job made a 93
Customer 452773, March 22nd, 2023
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
Business and administrative studies
great job as always
Customer 452773, February 26th, 2023
Leadership Studies
excellent job as always
Customer 452773, September 2nd, 2023
Leadership Studies
awesome work as always
Customer 452773, August 19th, 2023
Social Work and Human Services
Great work I would love to continue working with this writer thought out the 11 week course.
Customer 452667, May 30th, 2021
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp