Analytics
4. Discussion and Analysis About the Link Between Business Intelligence and Web Analytics for Argos
COURSEWORK BRIEF This coursework is worth 60% of the total module marks available for this module. This is an individual piece of work. You have been asked to review and propose a course of action for a large online retailer (www. argos. co. uk) as an independent web analytics consultant. Your review should include an […]
How This Sports Analytics Firm Had a Perfect Week in the NFL
The 2016 NFL regular season kicked off recently and in true sports fashion the bars are packed again on Sunday, Fan Duel commercials are playing every 15 minutes, and one analytics firm is using data to predict the outcome of NFL matchups with 80 per cent accuracy. Fans across the country put their obligations aside […]
This Is Why Social Media Analytics Are Essentially Worthless
Ever wonder why social media and blogging are so addictive? We love the feedback. The gratification that comes from knowing we actually did something right — something that caused another person to react in a meaningful way. Even if it’s just a like or a retweet, the feedback feels good. Make no mistake, feedback […]
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