Answer the question for marketing in topic of Customer Behavior & Persuasion?

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Answer the question for marketing in topic of Customer Behavior & Persuasion?
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Part A: Consumer Decision Process

Using the stages in the consumer decision process (provided below), briefly describe what a potential student of Amberton University would go through to ultimately make the decision to enroll in school. For each stage, include things such as:

  • Actions or tasks a potential student would perform.
  • Questions a potential student would have or information they needed to know to move to the next stage.
  • How a potential student would get the information needed.

You may use your own experience when you made the decision to enroll at Amberton, as long as you cover each stage of the decision process.

Recognize the problem or need

Search for Information

Evaluate and Compare Options

Make the Purchase

You may omit commenting on this step.

Evaluate the purchase decision

Part B: Buying Decision Influencers

Select two different buying decision influencers which are listed on page 11 of the weekly guide. Your two selections must be from different categories (Psychological, Social Situational and Personal). Referring back to your decision process in part A, describe how each influencer would impact a certain stage of the purchase decision of attending Amberton University. Input your answers in the space below

Response 1

Influencer Category:

Influencer:

Stage of the Decision Process:

Brief description of how the influencer listed has impact on the decision at that stage:

Response 2

Influencer Category:

Influencer:

Stage of the Decision Process:

Brief description of how the influencer listed has impact on the decision at that stage:


PLEASE USE ATTACHED SHEET TO ANSWER THE QUESTION AND SEND BACK TO ME IN THE SAME SHEET.

AND I HAVE ATTACHED PAGE 11 FOR PART TWO TO AS PER REQUIRED.

superadmin (28431)
New York University
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