Aquarius food industry case study

However, with the recent business downturn in Mindanao partly due to he ABA Safely hostage crisis, customers have been stretching these payment terms to 60 days.

 Micro Environment

  • 1. Industry Rivalry Mindanao market share In Mindanao, Neptune, If’s brand of bagging laming, is in tight rivalry with Alias brand. Each grabbing around 30 percent of the market share. While Fresco brand is not far, grabbing 20 percent market share.

Alias under new management Alias brand’s new company management has expressed intentions to modernize plant facilities and squeeze out costs further. Complementary to this was a more aggressive marketing and distribution tack, designed to overtake Neptune in Mindanao market. Rumor has it that the company that manufactures Alias are intending to give volume discounts and a more generous credit term to big wholesalers/dealers.

Moreover, Alias has reportedly approached If’s key wholesalers in some parts of Mindanao like Aegean, COD, etc. , and may be able to persuade some of them to shift allegiance.

  • 2. Power of Suppliers IF favored by shrimp fry suppliers Because of If’s more stable requirements compared to its competitors, IF is more favored by the shrimp fry suppliers since its competitors tend to be irregular in their purchases.
  • 3. Power of Buyers

SMS Bonus Plans to toll manufacture from IF With IF already toll manufacturing for Golden Hands, SMS Bonus is also planning to ask IF to be their toll manufacturer to fill up the demands of their customers. But in return for SMS Bonus’ commitment of purchasing a minimum of 600 cases per month, SMS Bonus requires IF to manufacture only for them and not to companies intending to sell in Metro Manila retail outlets. They also want the credit terms to be 60 days.

  • 4.Force of Substitutes Increasing processed food manufacturing firms With a current 1,165 registered processed food manufacturing firms in the country, he processed shrimp paste is Just one product among many, and accounts for only a Aquarius food industry case study By Drew-Norris companies in the food processing industry offer a wide range of native Filipino processed foods like fruit preserves, coconut products and sauces, can easily be a substitute for shrimp paste.
  • 5. Barriers to entry Intermediaries In Dave, IF has given exclusive distributorship rights to Dave Duck Enterprises.

IF also sells through sixteen different wholesalers for the other cities in Mindanao.

B. Internal Analysis I. Product

  1. Secret recipe Neptune brand has a “unique” and “hard to imitate” process the shrimp fry in which the company becomes the low priced leader in the industry.
  2. Venturing to processed coconut industry With a former childhood friend inviting IF owner to set up a small-scale operation producing processed coconut items, they now have an option to produce processed coconut items, since it has a ready market, and it utilizes similar equipment and packaging material as shrimp paste. T. Promotion 1. Dave Ducks in store promotion and hard selling Dave Duck Enterprises pushes the product, Neptune, with aggressive in-store remissions in a “hard selling” manner. 2. Lack of monetary support Aquarius Food Industries does not give any monetary support to its wholesalers; monetary support is used for promotions on the end consumer level. Volume discount to entice wholesalers to push the Neptune brand is also not practiced in the company. Iii. Place 1.

Supermarkets and groceries in Mindanao Mainly, IF distributes its product, Neptune, in Mindanao. Segregating its main markets into two, Dave and other cities such as General Santos/Canaan De Errol Button/Sambaing. If’s wholesalers and dealers pushes Neptune brand to permeates and groceries, some of these companies are described as “groceries of groceries”. Basically, If’s Neptune bagging laming is displayed in store shelves of these places. ‘v. Price 1 .

Low-priced Leader IF boasts of being the low-priced leader in the industry and this is because of how differently it processes the shrimp fry. Neptune retails at APP-13. 50 per bottle, the lowest in the industry along with Fresco. While others like Alias is at 10 percent higher, Barrio Fiesta is higher at APP-33 per bottle and other local brands are in the range of APP per bottle. On the other hand, imported brands like Lee Sum Eke and Tanning Malice are premium priced, costing more than APP per bottle.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Nursing
Impressive writing
Customer 452547, February 6th, 2021
BUSINESS LAW
excellent job made a 93
Customer 452773, March 22nd, 2023
Humanities
Thank youuuu
Customer 452729, May 30th, 2021
Business Studies
Thank you very much for a good job done and a quick turn around time.
Customer 452615, March 31st, 2021
Data 564
excellent work
Customer 452773, April 11th, 2024
FIN571
excellent work
Customer 452773, March 1st, 2024
Business and administrative studies
Thank you for your hard work
Customer 452773, October 19th, 2023
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Business and administrative studies
excellent job
Customer 452773, March 12th, 2023
ACC543MANAGERIALACCOUNTINGANDLEGALASPECTS
excellent
Customer 452773, January 25th, 2024
Management
Love this writer!!! Great work
Customer 452597, April 5th, 2021
Nursing
thank you so much
Customer 452749, June 10th, 2021
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp