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Management – Week 2 Assignment

Company Introduction, Culture, and Environmental Factors – Milestone 1

First, be sure you have read Chapters 1 through 4 in the text.

Next, please watch the following video clips from the lab:

Chapter 02: Concept Clip: Elements of Culture

Chapter 02: Concept Clip: Levels of Culture

Chapter 04: Concept Clip: Certainty/Uncertainty

Chapter 04: Concept Clip: Rational vs. Realistic Decision Making

Requirements: For the milestone project for this course you will first choose a company to study throughout the term. The company you choose should be a publicly traded company and the name of the company must begin with the same letter as your last name. You may not choose any of the followed highly researched companies: Apple, Amazon, Alphabet Co, Google, Yahoo, Samsung, Walmart, or Target. When choosing your company keep in mind that all your research and sources must be recent (last 8 weeks). Choose a company with plenty of information readily available.

Your first milestone submission should address the following requirements:

1.Provide a brief summary of the history of your company (no more than ½ page).

2.Describe the culture of your company.

3.Assess how well your organization deals with uncertainty in the market in which they operate.

4.Describe the environmental factors that most heavily impact your organization.

Your first milestone submission should follow APA format, be well supported with a minimum of five recent sources, and be a minimum of five pages long.

Remember: Your goal is not to find and paraphrase information, but rather to assess it. After completing your research on culture, the environment, and strategy, briefly report on your findings, then critically assess how well your company is doing in that area, what you would change, and why.

Rubric:

Exemplary

18-20 points

Proficient

16-17 points

Developing

14-15 points

Beginning

12-13 points

Inadequate

0-11 points

Comprehension of Assignment

(20% of grade)

Addressed the question completely and thoroughly. Provided additional supporting evidence, demonstrating a full comprehension of subject matter.

Addressed the question(s) completely and thoroughly.

Addressed the majority of the question(s).

Addressed minimal portions of the question(s).

Did not address the question(s).

Application of Course Knowledge and Content

(20% of grade)

Thorough technical application of course knowledge and content in a complete and concise manner.

Technical application of course knowledge and content is mostly accurate, concise and complete.

Technical application of course knowledge and content is partially accurate, concise and complete.

Technical application of course knowledge and content is minimally accurate, concise and complete.

Technical application of course knowledge and content is inaccurate and incomplete.

Organization of Ideas

(20% of grade)

Original ideas are effectively developed and presented in a logical, sequential order throughout the entire assignment. Includes adequate and appropriate supporting evidence.

Original ideas are effectively developed and presented in a logical, sequential order within a majority of the assignment. Includes acceptable supporting evidence

Original ideas are partially developed and presented in a somewhat logical, sequential order. Inadequate supporting evidence.

Original ideas are not present and/or not presented in a logical, sequential order. Organization is difficult to follow throughout the assignment. Lacks supporting evidence.

Little to no original ideas or organization present throughout the entire assignment. Lacks supporting evidence.

Writing Skills

(20% of grade)

Mechanics (spelling, grammar, and punctuation) are flawless, including proficient demonstration of citations and formatting throughout the entire assignment.

Mechanics (spelling, grammar, and punctuation) are accurate including demonstration of citations and formatting within a majority of the assignment.

Partial errors with mechanics (spelling, grammar, and punctuation) including demonstration of citations and formatting within minimal portions of the assignment.

Multiple errors with mechanics (spelling, grammar, and punctuation), inaccurate demonstration of citations and formatting.

Assignment is incomprehensible due to multiple errors with mechanics (spelling, grammar, and punctuation). No demonstration of citations or formatting present.

Research Skills

(20% of grade)

Accurate and applicable use of resources relevant to the subject matter that enhance the overall assignment.

Appropriate use of resources relevant to the subject matter.

Adequate use of resources, not all resources relevant to the subject matter.

Minimal use of resources relevant to the subject matter.

No evidence of resources apparent.

superadmin (28431)
New York University
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