SWOT represents the output of a marketing audit analysis and is essentially the analysis of the environmental factors and the internal appraisal part of the marketing audit. It stands for Strengths, weakness, opportunities and threats. Assessment of this SOOT factors together with an evaluation of its implications is a key part of objective marketing planning. (G. Lancaster and L. Massing (1996) It is also important […]

Social media is here to stay in the marketing world and, by all accounts, it will only further penetrate all aspects of life and work. As we enter 2016, many social-media experts are already forecasting the direction of social media in the new year. To be prepared, it’s that time of year to organize our social-media tool boxes, adding some new tools that can be game-changers in […]

West Ham Wembley As of the 2012-13 season, there are fourteen professional football teams in London, six play in the Premier League and eight in the Football League. Wembley is also shown. Football is the most popular sport, both in terms of participants and spectators, in London. [l] London has several of England’s leading football clubs, and the city is home to fourteen professional teams […]