AVN 2050 Central Washington University Analysis About Any Aviation Organization Essay

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SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This type of analysis is a standard approach in both the business and public sectors. It allows a researcher to go beyond a simple description of an organization and its operations. See the Unit 4 slideshow further discussing what a SWOT analysis is, and how it works. Students must identify three strengths, three weaknesses, three opportunities, and three threats for the organization that they have selected.

  1. Title Page
  2. Introduction (Company Identification)
  3. SWOT Analysis
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  4. Conclusion
  5. References

Requirements: This document does not have a page length requirement. I only ask that you substantiate the claims that you make within each section through the use of external sources. The modified APA outline above should be followed. Twelve-point Times New Roman font should be used. Paragraphs shall be double-spaced.

An organization must look at itself through two different perspectives:ExternalMegatrendsIndustryMarketCompetitionInternalManagementStaffCustomersPerformance indicators

Characteristics of a business or organization that give it an advantage over others in the industry of aviation

*** notice that its should be an aviation organization**

SWOT Analysis StrengthsMay include:Financial resourcesCapabilitiesProductsServicesBrand loyaltyManagement

WOT Analysis WeaknessesMay include:High cost of production or serviceNarrow product lineWeak market imagePoor managementUnderskilled or undertrained employeesRemember, weaknesses arecontrollableCan be minimized or eliminated

SWOT Analysis OpportunitiesExamples:Rapid market growthChanging consumer needsNew technologyGovernment deregulationEconomic upswingOrganizations need to recognize when these opportunities will occur so that they can take hold of them ASAPSWOT Analysis OpportunitiesExamples:

SWOT Analysis ThreatsExamples:Entry of foreign competitors Product lifecycle in declineChanging customer needsRival organizations adopt new business models/strategiesGovernment regulationEconomic downturnPandemics

SWOT Analysis HazardsCan be very subjectiveLack detail and structureShould have more Weaknesses than ThreatsOpportunities and Weaknesses are easily confused:Improving communications or lack of communications?Opportunities are about growth and focus on goals

***Be sure that you can substantiate your claims through references (must be APA format)


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