BCO 324 American School of Business Marketing Case Study

Question Description

Clear essay structure where the body of analysis addresses all topics listed below in the

question.

Use the appropriate concepts, theories, and models to support your statements. Use also

facts and figures when necessary.

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All answers must be supported with relevant academic underpinning

Instructions

The document should be 2,500 words maximum and address the following points listed below.

Should develop a case study analysing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;

Synopsis/Executive Summary

Outline the purpose of the case study.

Describe the field of research.

Outline the issues and findings of the case study without the specific details.

Identify the theory that will be used

Findings

Identify the problems found in the case by: analysing the problem, supporting your findings with facts given in the case, the relevant theory and course concepts.

searching for the underlying problems

Discussion

Summarise the major problem/s

.Identify alternative solutions to this/these major problem/s

.-Briefly outline each alternative solution and evaluate its advantages and disadvantages

Recommendations

Choose which of the alternative solutions should be adopted.

Briefly justify your choice explaining how it will solve the major problem/s.

This should be written in a forceful style as this section is intended to be persuasive.

Here integration of theory and coursework is appropriate.

References

Make sure all references are cited correctly

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BCO 324 American School of Business Marketing Case Study

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