Birmingham International Airport – Competitors

Like any other airport, Birmingham International has enough competitors that want their own share of its market. The theory is the bigger the better, and better = more profit. This means that BIA will keep having to continually renew their prices so that they stay ahead of the market, and cause their opposition to loose out. I will now discover how BIA keeps ahead of their game, consistently from year to year.

One way that BIA keeps ahead is making sure that the facilities that they offer are up to scratch at all times, and they constantly update them to meet demand, and maintain them if necessary (such as toilets etc). BIA have also displayed instances where they care for the customer, one by investing in the EuroHub tunnel, and the other by adding an ‘Air-Rail’ link to the airport, one of this have decreased the flight transfer times dramatically, and the other has made the travelling times lower than they were before. By creating and maintaining these type of facilities, they do not award their competitors the opportunity to beat them at their own game, and therefore will always stay on top, which has been proven in my other parts of work (how big they are).

Referencing to the ‘Master Plan’ again, they are going to develop the airport fore dramatically which shows again they are always growing bigger, and reducing the opportunity for any other airports to get in edgeways. If you were to contrast this airport against their major rivals you will see that London’s Heathrow has become the biggest mainly because of the flights, facilities and the number of runways that are on offer.

An airport that is hardly referenced to is ‘Heathrow’ whom is growing at a rate like BIA, as they too have released plans to increate their traffic to 30,000,000 passengers flying with them every year, which was names the ‘Development Strategy for the year 2005’. Airport are no longer about providing solely the best flights, but they are about providing the best overall facilities to their customers, and if they fail to do this, you may see that in the future, they could loose out on potential customers.

Alike with any business, BIA would encourage all customers to use the facilities more, an implying to use their competitors less! Despite this, you cannot persuade someone to travel from Heathrow to Birmingham so they can fly internationally, as this would not make sense if they could fly from their local airport, unless there were exquisite travel links, which took a fraction of the time that they should have. As a result of this, they would only try to tap the market that are available to them, which may result as far out as London, but if their campaigns produced results, then this would be all worth while.

For example, London’s Heathrow have an internal ‘train’ system that will connect you from terminal to terminal, which I have personally experiences. This is like no other, and the facilities that are provided by them are excellent (not that I have tried BIA’s personally), so I would find that hard to beat. On the other hand, if the facilities of BIA are anything like theirs, then they would stand a chance of matching the size of Heathrow, but this would not happen with the right staff motivation, capital and long term experience.

One of the main factors within the competition is the flights, or even the lack off, and prices. For example, if someone in the vicinity of BIA is charged double that to fly to the destination they want that Heathrow is quoting, then it would obviously make sense for them to go to a different airport, which would mean BIA will loose customers quickly. The rule “it’s 8 times harder to win an old customer back as to gain a new one” takes a leading role here. Providing that BIA has the right accessibility to their airports, and the fact that they offer good prices would mean that they will be quite successful in the long term.

It is not completely obvious who is the cheapest in the market, because it depends solely upon where the flight’s destination is.

For example:

  • At the specified time period, BIA was the cheapest to fly to Barcelona
  • In spite of this, they were the most expensive to fly to Copenhagen (When compared to Gatwick and Heathrow)

I believe that the reason that BIA cannot be the cheapest for all of the available flights is because of the fact that if a fly is not popular, they would not fly that often, so tickets may be more expensive (for advanced bookings).

As everyone has witnessed over the past year or so, each of the airports has had to dramatically increase the security due to terror attacks. They’ve had to reduce the number of liquids that you may carry on a flight, and they have diverted even entire flights because they thought there was a suspected attack, where 99% of the time, the were wrong. This shows that competition for security is not always good, as it may put of even the most frequent flyers because of all of the security checks that are involved.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Social Work and Human Services
Although it took 2 revisions I am satisfied but I did receive it late because of that.
Customer 452603, March 25th, 2021
Management
Love this writer!!! Great work
Customer 452597, April 5th, 2021
Humanities
Thank youuuu
Customer 452729, May 30th, 2021
Business and administrative studies
excellent job! got an A, thank you
Customer 452773, May 24th, 2023
Business and administrative studies
excellent job!
Customer 452773, May 25th, 2023
ACC543MANAGERIALACCOUNTINGANDLEGALASPECTS
excellent
Customer 452773, January 25th, 2024
Business and administrative studies
Thanks
Customer 452773, March 3rd, 2023
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
History
Looks great and appreciate the help.
Customer 452675, April 26th, 2021
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Business and administrative studies
excellent job thank you Your Score 166.25/ 175- A 1. Current Culture 15% of total grade 18.37 Criterion "1. Current Culture" has textual feedback Criterion Feedback I see interesting points, though, in general they are not about the culture.
Customer 452773, June 4th, 2023
Psychology
Thank you!
Customer 452545, February 6th, 2021
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp