External link to Success of BMW Campaign

Success of BMW Campaign

The BMW campaign consisted of many major and small events which helped to market the new BMW Z3 roadster to the public. However, the question now is whether the campaign is successful in accomplishing that goal. Success of the BMW campaign can be measured in several ways. For example, it can be measured by its objectives (whether the objectives of the campaign have been met) […]

External link to The BMW group

The BMW group

Established in 1916, Bayerische Motoren Werke’s hereafter called BMW with its headquarters in Munich, Germany, begun by producing aeroplane engines, shifted to auto-mobile production in the late 1920s. Since, BMW has been very successful. As a requirement for the partial fulfillment of the MSc. Management Course I will try to analyse BMW in relation to leadership, Motivation and team work with my personal conviction and […]

External link to BMW M3 versus BMW 530i

BMW M3 versus BMW 530i

BMW has become one of the world’s leading manufacturers of high-performance luxury automobiles. It has combined aesthetics with precision technologies that also contributes to environment by producing efficient engine performance with less CO2 emissions. The 2001 BMW 530i has gained the highest ratings by Consumer Reports, stating that the car is beautiful inside and out, with sports suspension that makes the drivers really feel the […]

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