External link to P’s Pert Plus: a Pan- European Brand?

P’s Pert Plus: a Pan- European Brand?

Q1. How attractive is the Pan- European market for pert plus in terms of demand potential? Competition? Pan- European market is quite attractive for pert plus   in terms of demand as the consumers test results showed that the product concept of ‘wash & go’ their (time-saving benefits) 28% consumers said that they would definalty buy the product that was only 1 percent less then […]

External link to American Express: Branding Financial Services – Essay

American Express: Branding Financial Services – Essay

American Express: Branding Financial Services Introduction American Express is known worldwide for its charge cards, travelers’ services, and financial services. It is one of the best-known and most-respected global brands. As it grew from a 19th Centurynineteenth- express company into a travel services expert by the mid-1900s, American Express (AMEXAMEX) became associated in the minds of consumers with prestige, security, service, international acceptability, and leisure. […]

External link to Victoria’s Secret Pink: Keeping the Brand Hip

Victoria’s Secret Pink: Keeping the Brand Hip

Case 6 Victoria’s Secret Pink: Keeping the Brand Hip As consumers, we pay attention to what is hip and trendy in the marketplace as it relates to fashion. Advertising plays a large role in the fashion decisions made by adults and pre-adults alike. For instance, advertisers for Victoria Secret have done a brilliant job of creating an association with the Victoria Secret brand and the […]

External link to Orange You Loyal? A Study of the Minute Maid Brand

Orange You Loyal? A Study of the Minute Maid Brand

Orange You Loyal? A Study of the Minute Maid Brand Branding My Loyalty     I have been a loyal customer of Minute Maid Orange Juice for many years. When I was younger, my parents often bought generic brand orange juice in order to save money. I always found the taste rather bitter, and nothing like the taste of real orange juice. As our circumstances improved, […]

External link to Unbranded to Branded

Unbranded to Branded

Eyewear market in India remains buoyant despite recession Despite the economic crisis, the eyewear market in India as a whole displayed healthy growth in volume sales in 2009, while growth in its value sales slowed marginally relative to 2008. The demand for premium lenses, frames and sunglasses slowed more than that of the low-price and economy segments, so there was an overall slow-down of growth […]

External link to Brand Identity

Brand Identity

Physique according to him is the basis of the brand. –E. G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is “trust” •Personality is same as Aaker, it answers the question “what happens to this brand when it becomes a person? ” •Culture symbolizes the organization, its country-of-origin and the values it stands for. –E. G. traditional brands like balsara, […]

External link to Marketing Brand Strategy

Marketing Brand Strategy

Decide if you would like to brand your product or service. Then identify three products or services in your industry that have a logo or slogan. After which, either develop a logo or slogan that will identify your product or service or explain why branding is not the best marketing plan. Then write a marketing memo to the advertising division of your company rationalizing your […]

External link to Swarovski Branding Strategies & Products

Swarovski Branding Strategies & Products

SWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than […]

External link to Fashion Branding

Fashion Branding

Dry. Hang Fashion brands in the Market place The Market place of MAC was solely built on the networking and the relationships the previous owners Frank Token, and Frank Angelo had with people in the fashion industry. The owners were tired of seeing makeup products that couldn’t sustain the abuse of studio lights so they decided to make a quality makeup company. Frank Token was […]

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