External Influence on Ayam Brand

External Influence on Ayam Brand. Reference groups have a high influence to the primary target audience, which are the housewives. The closest groups of people to housewives are the husbands and the children. Since housewives are the mothers for the children, they need to decide on which product of food or fruit to buy for […]

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Branding, Pricing, and Distribution

Branding, Pricing, and Distribution. Abstract This assignment focuses on branding, pricing, and distribution of Clear-Springs, Inc.’s product and service. In this assignment, a domestic and global product branding strategy was created and the optimum pricing strategy was determined and discussed in detail. An examination on how the company’s pricing strategy supports its branding strategy was […]

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Managing Brands (Pros and Cons of Brands)

Managing Brands (Pros and Cons of Brands). Introduction We live in a world of capitalism and multinational brands dominate the consumer market. To the consumer, brands that have existed over many years represent quality, esteem, identity, trust and above all, a very reliable source of customer support and care. Companies try to promote their brand […]

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P’s Pert Plus: a Pan- European Brand?

P’s Pert Plus: a Pan- European Brand?. Q1. How attractive is the Pan- European market for pert plus in terms of demand potential? Competition? Pan- European market is quite attractive for pert plus   in terms of demand as the consumers test results showed that the product concept of ‘wash & go’ their (time-saving benefits) […]

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American Express: Branding Financial Services – Essay

American Express: Branding Financial Services – Essay. American Express: Branding Financial Services Introduction American Express is known worldwide for its charge cards, travelers’ services, and financial services. It is one of the best-known and most-respected global brands. As it grew from a 19th Centurynineteenth- express company into a travel services expert by the mid-1900s, American […]

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Orange You Loyal? A Study of the Minute Maid Brand

Orange You Loyal? A Study of the Minute Maid Brand. Orange You Loyal? A Study of the Minute Maid Brand Branding My Loyalty     I have been a loyal customer of Minute Maid Orange Juice for many years. When I was younger, my parents often bought generic brand orange juice in order to save money. […]

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Victoria’s Secret Pink: Keeping the Brand Hip

Victoria’s Secret Pink: Keeping the Brand Hip. Case 6 Victoria’s Secret Pink: Keeping the Brand Hip As consumers, we pay attention to what is hip and trendy in the marketplace as it relates to fashion. Advertising plays a large role in the fashion decisions made by adults and pre-adults alike. For instance, advertisers for Victoria […]

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