Brand

I once attended a Board meeting of a Cocoa producer in their offices in London. The GM of Marketing was making a case for an extraordinary budget item to have a specific premium blended product endorsed by a renowned celebrity. The CEO was supporting this initiative because he was clearly ‘a fan’. I made the […]

Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now, they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks, one sees […]

The purpose of this brand audit is to analyze the brand Jang Newspaper and determine the true personality of the newspaper. The brand audit covers the key attributes that are associated with Jang, the specific needs that the newspaper caters to and which particular the target market that it serves. Finally the audit has CBBE […]

What is Rebranding? Rebranding is the creation of a new name, term, symbol, design, or combination thereof for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. This may involve radical changes to the brand’s logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed […]

Executive summary In a modern business world product maker and consumer are playing an important role. They cannot be seperated each other in every business activities. Nowdays people are facing free global trading which required producer to be innovative, creative, and competitive in every aspect. They must aligable to attract their consumer to be loyal […]

This case study paper would be discussing the Wendy’s Corporation. The paper discusses a brief background of the company. This would be followed by the objectives that the company had set and the current business strategies that the company is doing. A SWOT analysis is done in order to analyze the company’s situation. Alternative Solutions […]

Brand Positioning One of the aspects of brand equity is brand positioning. AsiaTravel has not distinguished itself from other competitor in terms of products and services. The company does not have clear view of which market segmentation they want to enter and has not built a good brand image. In order to create good brand […]