BUS 330 Ashford University Marketing Plan Company Background Paper.
Need help with my Marketing question – I’m studying for my class.
PART ONE- Situational Analysis
Section 1- Company Background
Section 2- SWOT Analysis
Section 3- Macro and Micro-Environment
PART TWO- The Marketing Plan
Section 1- Segmentation, Target Audience, and Positioning
Section 2- The Marketing Mix
Section 3- Success Metrics, Global and Ethical Considerations, and Conclusion
The Marketing Plan final project paper
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