BUS 330 Ashford University Marketing Plan Company Background Paper

BUS 330 Ashford University Marketing Plan Company Background Paper.

Haven’t Found The Relevant Content? Hire a Subject Expert to Help You With
BUS 330 Ashford University Marketing Plan Company Background Paper
Hire Writer

Need help with my Marketing question – I’m studying for my class.


PART ONE- Situational Analysis

Section 1- Company Background

  • Describe your selected company or brand.
  • Tell a brief history of the company.
  • Summarize the core products and services the company offers.
  • Identify direct current competitors.
  • Explain why they are direct competitors.

Section 2- SWOT Analysis

  • Complete a SWOT Analysis.
  • Propose the product or service line you want to develop a marketing plan for.
  • Justify your proposal with a SOWT- based argument for why it warrants marketing investment.
  • Section 3- Macro and Micro-Environment

    • Analyze at least 2 elements from each quadrant of table 8.1 as the micro and macro-environment factors that affect the company’s overall marketing strategy.
    • Describe your segmentation approach.
    • Be sure to discuss these elements of the segmentation approach
    • Provide rationale for this approach.
    • Describe the target audiences or markets.
    • Create a positioning statement.

    PART TWO- The Marketing Plan

    Section 1- Segmentation, Target Audience, and Positioning

    Section 2- The Marketing Mix

    • Explain your competitive advantages strategies to compete against five industry forces.
    • Formulate the 4Ps for your proposed product/service: Product, Price, Place, Promotion with a special focus on digital media and IMC.

    Section 3- Success Metrics, Global and Ethical Considerations, and Conclusion

    • Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.
    • Discuss at least one policy/philosophy or idea regarding the company’s: Corporate Social Responsibility (CSR, Green marketing practices, Ethics and ethical marketing.
    • Conclude with a summary of your plan and why it deserves to be funded.

    The Marketing Plan final project paper

    • Must be seven to eight double-spaced pages in length (not including title and references pages or slides) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word (Links to an external site.)resource.
    • Must include a separate title page and slide with the following:
      • Title of project in bold font
          • Space should be between title and the rest of the information on the title page.
      • Student’s name
      • Name of institution (Ashford University)
      • Course name and number
      • Instructor’s name
      • Due date
    • Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
    • Must include an introduction and conclusion paragraph and subject headers for all parts, sections, and subsections. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
      • For assistance on writing Introductions & Conclusions (Links to an external site.) as well as Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources.
    • Must use at least four scholarly or credible sources in addition to the course text.
      • The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

    BUS 330 Ashford University Marketing Plan Company Background Paper

    superadmin (28431)
    New York University

    Hire an Expert to Help you

    Hire Verified Expert

    Calculate the price of your order

    550 words
    We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
    Total price:
    The price is based on these factors:
    Academic level
    Number of pages
    Basic features
    • Free title page and bibliography
    • Unlimited revisions
    • Plagiarism-free guarantee
    • Money-back guarantee
    • 24/7 support
    On-demand options
    • Writer’s samples
    • Part-by-part delivery
    • Overnight delivery
    • Copies of used sources
    • Expert Proofreading
    Paper format
    • 275 words per page
    • 12 pt Arial/Times New Roman
    • Double line spacing
    • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

    Our guarantees

    Delivering a high-quality product at a reasonable price is not enough anymore.
    That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

    Money-back guarantee

    You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

    Read more

    Zero-plagiarism guarantee

    Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

    Read more

    Free-revision policy

    Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

    Read more

    Privacy policy

    Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

    Read more

    Fair-cooperation guarantee

    By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

    Read more
    Have a homework question? Get help from verified tutors now!

    Are You Looking For Assignment Help? We Can Certainly Assist You