I don’t understand this Marketing question and need help to study.
Market skimming, market penetration, companion products (captive pricing), and cost-based pricing are some of the pricing strategies marketing managers use when marketing globally.
The pricing strategy for a product may vary from country to country; a product may be positioned as a low-priced mass-marketed product and a premium-priced niche market in others. Review table 10-2 on page 314 of your text which lists the world’s most valuable brands.
Select two similar brands (that offer at least one line of similar products) and consider them operating in the same country from the list in your text:
Your initial discussion post should be 250 words.
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