Buyer

The Buyer is Boss. Millie and Liza have been friends for the longest time. Some months ago they decided to share an apartment, and that is how they found the two-bedroom unit they are currently renting. Asked what their first major buy was after the move, they chorused that they just both got laptops. Both […]

4 Ways a ‘Data-Driven’ Approach Anticipates Buyer Behavior. The ability to collect data, analyze it and make decisions has transformed how marketers do their jobs. Marketing used to be an educated guessing game based on experience and instinct, but advances in tools and technology now empower us to profile and predict behaviors about prospects in real time. […]