External link to Baskin Robbins Marketing Research Case Study

Baskin Robbins Marketing Research Case Study

Baskin Robbins Case Study This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile to Baskin-Robbins in recent years. A few entrants such as Cold Stone Creamery and others had popularized the in-store experience. […]

External link to The use of predatory tactics to prevent competitor entry: A case study of IKEA

The use of predatory tactics to prevent competitor entry: A case study of IKEA

Chapter 1 1.0 Introduction In this chapter, the researcher will present the background reasons why this research subject was chosen. Besides, the research questions and purpose of the dissertation are declared. Finally, the delimitation of my empirical study is clarified in order to narrow the research scope. 1.1 Background The IKEA Concept is based on offering a wide range of well designed, functional home furnishing […]

External link to Case Study – Jetblue Airlines

Case Study – Jetblue Airlines

February 20, 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive, easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel. ” David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he […]

External link to A case study with 3 questions on STELUS Corporation

A case study with 3 questions on STELUS Corporation

Introduction      A bond writing agency called Moody’s had downgraded TELUS credit rating. The action itself had effect of Can$ 6.4 Billion in debt. The Moody’s came to this eventual debt rating by the means of largely unexpected notches from investment grade to speculative grade. The concerns Moody’s had on this rating action was that TELUS was going to experience negative cash flow which would […]

External link to A Case Study on “Managing Like a Man at Silkqueen?”

A Case Study on “Managing Like a Man at Silkqueen?”

EXECUTIVE SUMMARY This is the case study on “Managing like a man at SilkQueen? ” by Kate Hutchings of Queensland University of Technology. Here we are given a character named Sally Dawson who works for SilkQueen, which is an Australian company. She is a well skilled manager who has a huge experience for working successfully in Asia. However, working in this company as a manager, […]

External link to A Case Study of Delhi

A Case Study of Delhi

Disaster is a phenomenon that involves a sudden accident or a natural catastrophe that causes great damage or loss of life and detrimental effect on assets. It is an event that has unfortunate consequences. Disasters happen due to natural and man-made causes which have impact on human and other living beings and colossal damage to property and establishments. Natural Types of disasters are caused due […]

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