External link to Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
External link to Why Do We Shop for What We Do Not Need?
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?. Stances on issues like trade agreements, immigration, taxes or job creation have come to define Republicans and Democrats today. And as campaigns for both parties target voters with rhetoric based on these issues, marketers may be tempted to take a similar approach. Given the nature of the 2016 election, profiling today’s voter is more challenging […]
External link to Body Shop Case Analysis
Why Do We Shop for What We Do Not Need?. Consumer – One who delights advertisers by acquiring unnecessary products in accordance with the motto “I spend, therefore I am. ” – The Cynics Dictionary All people shop for things that they do not need. When asking a person why he needlessly goes shopping, a typical answer is “because it makes me feel good. ” […]
Body Shop Case Analysis. 1. For all the line items that are calculated as a percentage of sales, we used an average for the last three years as our base case assumptions. Our observations led us to use this average because the percentages were fairly consistent over the last three years. Since the company was not operating at full production capacity we concluded that the […]