Caterpillar: Business Details, Marketing Strategies And Analysis
Company information:
Company name Caterpillar
Sector Heavy equipment, Engines, Financial services
IPO date Monday, 02.12.1929
Location Peoria, Illinois, US
Fundamentals and financials:
Market cup $71.73 billion
Revenue $39.89 billion
Employees 95400
Revenue/employee $418100
Net income $106 million
Shares outstanding 591 million
Annual earnings/share $0.17
P/E ratio 713.9
Company management: James Umpleby (Chief Executive Officer and Director)
Caterpillar Enterprise Strategy Overview