A charity appeal letter for Action Against Hunger

I am the director of a company called Action against Hunger which You may have heard of, I am writing to you to ask your generosity and kindness to those less fortunate than you. I am hoping that you can spare a small amount of time to read my letter, and consider making a donation. You may be thinking that this is just another junk letter asking for money for a worthless cause, but we need your help. Firstly, Action against hunger is an organisation that helps children and adults all around the world suffering from malnutrition

Action against Hunger’s vision is of a world without hunger. A world in which all children and adults have sufficient food and water, equitable access to the resources that sustain life, and are able to attain these with dignity. Our mission is to save lives by eliminating hunger through the prevention, detection and treatment of malnutrition, especially during and after emergency situations of conflict, war and natural disaster. From crisis to sustainability, we tackle the underlying causes of malnutrition and its effects. By integrating our programmes with local and national systems we further ensure that short-term interventions become long-term solutions.

As you can see, we do a lot of things for people that are less fortunate than us, and we need all the donation we can get to keep this going. Your support is immensely powerful. Regardless of the amount, it enables our field workers to save lives, feeding children on the brink of death, helping isolated and vulnerable communities, and providing families with clean and safe drinking water. You can change a person’s life. So why wait?

Furthermore, the expected rains across large areas of the region (including north east Kenya and large parts of Somalia) have failed, leading to an severe food crisis. Thousands of families, including around 70,000 children, have been forced to flee the drought-stricken homes to survive, with many joining overcrowded refugee camps. What if you were in this position? And you were the one begging for food. They do need your help, or the worse could happen. No person was born to die. So help fight global hunger!

Read more

Speaking and Listening on Charity Appeals

Starter: there are many different types of charity appeals most of which we have been exposed to time and time again. Here is a sample charity appeal that we have written and we would like you to say what you think about it Q and A questions: -What was affective about this appeal -What was not so affective -Overall what do you think is better a speech spoken orally or on a tv or radio Appeal follow up: if it is tv – then say personally I think that)In general charity appeals that are spoken orally, like the one i just read out are better because they are more inviting and encouraging to the audience; whereas other more visual ones are harsher with the audience. also people tend to take in more when a person is actually speaking to them face to face as it isn’t as manufactured as the visual appeals. It is straight to the point and even more truthful also the audience can actually feel the emotion coming from the appeal instead of just staring at a TV.

General intro: There is no denying that charity appeals, oral or on the television are effective. But really, how effective are they? Do they have an effect on us? Or are we just immune to them? Well, in my personal opinion, I think that Charity appeals do have an effect on us. When we see a charity appeal on television we feel upset or distraught by the images shown and the content. They get the message across very clearly.

The general message in a charity appeal is “People in the western world are very well off, then there are the extremely poor people in poor countries who do not have water or cannot even feed their children” A message like this makes the reader feel guilty and will make them pick that phone up and donate money to these countries. An image of a disastrous earthquake will make the viewer feel upset, however sometimes an image of a man with a tear streaming down his sombre face.

Against Although there are many obvious pros to charity appeals there are some negatives that are closely followed by. One main reason is that they are too repetitive, and can become tedious watching the same advert all the time. So in essence people don’t tend to notice them anymore. Also many people have just resorted to changing the channel, because of the appeal being something they’ve seen one too many times or it being too long and dreary.

Another thing is that there is now so many charities that nearly every appeal that you hear follows the same obvious message but with a different name at the beginning of it. Likewise some appeals are just too upsetting sure this may create an impact on the viewer but there is a line between evoking some sort of emotion and becoming totally despondent and disheartened in this already depressing world we live In. nother aspect of this is that the charity appeals can be too accessible to younger children in terms of the tv, radio or internet. This may cause the child to become seriously affected by an especially depressing appeal. to children the world is a perfect place so why should charity appeals burst the bubble they live in. Also By having so many charities claiming that they are helping the world tends to make you wonder why hasn’t anything big been achieved yet shouldn’t something like world starvation been sorted out yet?

Read more

Comparing Charity Adverts

The purpose of this essay is to compare two adverts from two different charities; the first is from the Christians Children’s Fund (CCF) and the second advert is from the Royal Society of Prevention of Cruelty to Animals (RSPCA), and analyse how they both try to persuade their audience to change their view and do something to help. CCF is an international humanitarian organisation that helps children all around the world, especially those living in third world countries. The RSPCA is an animal welfare organisation.

This essay will be analysing both adverts and reviewing their effectiveness. The main aim of charitable organisations is to help others who are less fortunate than ourselves and support them so that they can have better lives. Usually we feel as if it is our duty to help those in need. The main reason we give money to charities is because we feel guilty. To see another human being suffer while we have it easy is not a feeling that many people can take. Then we give money to charities to relieve this guilt, this leaves us with a sense of self-satisfaction.

Another reason, we give money to charities is the fact that many people may have experienced the same issues to those in need. They may feel the need to give to these charities because they once had suffered in a similar way. Religion is also another main reason as to why people give to charity. For example, in the Muslim religion, the fifth pillar of Islam, Zakat, states that each year Muslims should give a share of their earning away to those less fortunate. The charity adverts make us feel sympathetic towards the victims and this is what causes us to give money to charity.

The purpose of the RSPCA advert is to raises awareness and gain support for the unnecessary transportation of live animals around Europe, which can last up till eight hours in unhygienic conditions for the animals. However the CCF advert is to raise money for unfortunate children in third world countries there is a quote from the advert to back me up ‘please make that decision today to become a sponsor’, this means that the CCF are looking for money to help Amie and other children like her.

The most striking feature of the CCF is the large image of the little girl (Amie). She looks very innocent so straight away we feel sorry just by looking at the picture without even reading it, her eyes draw a lot of attention as they are bright white which is contrasting with her dark skin. The picture makes us want to no more about what this little girl is going through. And when we read the advert we start to feel even more sorry for Amie.

Like in the first paragraph it says that ‘Amies mother and farther would do anything for her… ‘this tells us that she is not abused or miss treated and she is loved a lot. The second paragraph goes onto say that ‘the family does not have a crust of bread to share’ this makes us feel guilty and leaves us asking question like ‘why do I have so much but this family has barely anything? The third paragraph reminds us that her parents and her are in poverty and however hard her parents work they still will not have enough to feed every one in the family they emphasize this point by saying ‘however hard they work… ‘

In the fourth paragraph there are mostly rhetorical questions like ‘can u imagine. Which makes the reader imagine what it would be like if they were in the young girls position and how much some one’s money would help them help themselves. The fifth paragraph begins with ‘ you jus’ that highlights the fact that the money that we donate is a little for us, but a lot for Amie and her family. Also this paragraph has a list of three, ‘happy, health and full of hope’, which are all motivating things to say to someone in a third world country.

In the sixth paragraph it starts to give a solution for this problem ‘by sponsoring a child through CCF’, it also has many contrasting words to the last paragraph like ‘ terrible, soul destroying’, they show that by giving money you can changed these words into more positive words like ‘nutrition and better healthcare and better schooling’. The seventh paragraph begins with ‘ when you become a sponsor’ at this point they are assuming that you are defiantly going to become a sponsor, they say this instead of saying ‘IF you become a sponsor’.

By saying this they are making you feel as if you are making a difference and one of a huge community, they emphasize this by saying ‘ join with thousands’ and ‘ fight back’. Then to emphasize this point even more they ask you if there is anything more rewarding than helping another person when they need it. The eighth paragraph begins with the shock factor ‘ we know thousands more children like Amie’ they go on to ask for money.

They will leave you thinking about Amie and her friends and what difference you could make by giving money. Opposed to the CCF advertisement the RSPCA advert is to gain support of needless transportation of animals around the continent where these animals are cooped up in a confined space for hour’s even days at a time, ‘ Stop the transportation of animals’. Both averts are targeted to those who are more socially aware and literate such and those people that read broadsheets.

The use of colour is very effective in both adverts; the white in both adverts is eye-catching when next to the black once you compare both the adverts you can see how the colour makes all the difference for example In the CCF advertisement the image of a little girl with big eyes looking very sad this makes the audience feel very remorseful. The huge picture of many sheep all cooped up in a very small looking truck also makes us feel pitiful for the animals, as the picture is taking up most of the page, up cant miss it. The RSPCA advert is presented in 3 steps:  the headline, . the picture, and  the text.

Whereas the CCF advert is not presented like this. The headline is of the RSPCA advert is very bold and very direct ‘Before they’re roasted in garlic and rosemary they’re soaked in urine and excrement’, The reason for this is to gain attention straight away and because many people eat the meat of sheep this will make them think twice before they just throw away the piece of paper with this information on it. The advert is aimed at the financially secure people, who no about current world affairs. On the whole I believe both adverts (CCF and RSPCA) are presented extremely well for their purpose.

Read more

A Model of Christian Charity & Letter to Philip Sidney

Winthrop, as mentioned before Is a dedicated Puritan, which are English colleens who believed that the Church of England was corrupt and needed to be “purified,” During this time period many Puritans and those of other religions were ridiculed and discriminated because of their faith. Many restrictions were placed on them, and additional taxes were […]

Read more

Swot: Strategic Management and Charity Status

Status By assurance middle income individuals looking for a bargain on the necessary complimentary goods that come with house and property ownership. The Restore relies on customers having a demand that forces them to come to the store to make their purchase. They acquire the majority of their product from the foreclosure purchases and donations. […]

Read more
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp