choose a product category that you’re interested in (like automobiles, laundry detergents, or…
choose a product category that you’re interested in (like automobiles, laundry detergents, or toothpaste)or a service category(like retail stores, restaurants, banking or tourism) that uses
at least three of these types of segmentation. Explain how different brands within the category appeal to these different segments. Keep in mind that the category you choose may make use of more than three of these criteria and you should address as many as you feel are relevant. But the category you choose must appeal to at least three of them. Be sure to include examples of specific brands within the category and how they position themselves to appeal to the specific segments.
