Coastal Carolina University Segmentation Targeting and Positioning Essay
I’m working on a Marketing question and need guidance to help me study.
Please provide a profile of the TARGET MARKET for your product. What variables are used to SEGMENT THE MARKET for your product? What is the POSITIONING STRATEGY for your product?
Minimum of 100 words but please try for a page and a half.
Label which paragraphs are “Target market”, “segment the market”, and Poistioning Strategy”
Company: Starbucks