Coffee

1. Coffee growers in poor rural areas are paid very little for their crop. What strategies are proposed in this clip for changing that situation? The strategies that are proposed in this clip for changing this situation are for coffee growers to adapt to the fair-trade market. Under the fair-trade market coffee growers will have […]

A survey of customer satisfaction witticisms Cafe© The purpose of this survey Is to measure customer satisfaction with Campus Cafe©’s. This study not for commercial purposes and is conducted by a group of OUTS students as part of study for a Marketing Research assignment. We would like to receive your feedback, comments and suggestions about […]

Coffee prices soar and businessmen in the middle of it rake in profits at the expense of the coffee farmer who for years has been on the verge of absolute poverty after investing heavily on the incumbent commodity through massive inputs and labour. However this has been the commonplace media hype about the coffee problem […]

What was Howard Schultz’s original strategic vision for Starbucks? Is his 2010 strategic vision for Starbucks. Has Starbuck’s strategy evolved as the strategic vision has evolved? Howard Schultz’s first strategic vision for Starbucks was the fortunate result of a company trip to Milan, Italy to attend an international housewares show. On this trip, he visited […]