Cola Wars Continue: Coke and Pepsi in 2010 A case discussion note January 17, 2012 1. Historically, why has the soft drink industry been so profitable? Historically, the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the United States. In order to understand the reasons why the industry has been hugely profitable despite the ‘Cola Wars’, an examination of the […]

The short story “Rum and Coke” (1996) written by Julia O’Faolain takes place in Ireland in the higher catholic environment. Our narrator is the son of a catholic Irish senator, who is trying to preserve Ireland as a state in the teaching of the Irish Catholic Church. As the story continues, our narrator discovers that his father is having an affair with a younger woman, […]

Q) Why the soft drink industry is so profitable? A). The soft drink industry is profitable because the industry has concentrated revenues between 2 major players and it is virtually impossible for a new player to compete with the key players. The industry giant’s wielded power over the retail outlets. Convenience stores, vending machines, fountains are widely distributed and hence they don’t have the power […]