Proctor & Gamble

1. In our opinion, we think the answer about product life cycle is not absolutely correct. It is depend on product’s characteristic. 3C product such as eeepc (asus’s product, netbook) have quite short product life cycle; Rolex watch have been established more than 200 years. So if marketers want to extend product life cycle, they […]

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Responding Techniques

Responding and summarizing begins with using active and responding where I preview the author’s background as well as the writing context. Summarizing accurately and objectively represent key ideas. A summary cites the author and title, quotes key phrases or sentences directly and describe the main ideas and feature of a text. Responding is critiquing the […]

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Listening Skills

Effective communication dramatically distinguishes humans from other forms of life. It allows us to organize and work together in groups and develop a civilized society. In fact, without communication, there can be no social organization. Besides being important in todays changing business environment, effective communication is vital for personal satisfaction and success. Through communication, people […]

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Marketing Communication : The Brand Armani

The brand that is going to be presented to the public is Armani. The marketing tool to be applied is such PR instrument as special event. Special event as a part of PR strategy is usually employed to enhance brand awareness, as well as to strengthen brand loyalty. Special event is also the best tool […]

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Organizational Commitment and Communication

The American Red Cross is an organization that helps prevent human suffering during events that leads the human society while in emergency crisis. The American Red Cross has the ability to mobilize the power of volunteers as well as the generosity of donors. The reader will be given a brief description on how different leadership […]

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Marketing Communications Plan

Table of contents Trends in the Pub Industry The British pub industry includes approximately 60,000 pubs that fall into three categories: managed (operated by a manager), leased/tenanted, and individual (operated by the owner) pubs (Mitchells & Butlers, 2005).  The British Beer & Pub Association reports that “in the last 10 years food sales in Britain’s […]

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Harm of Texting

Many parents and educators fear that the texting craze may have negative effects on teenagers’ writing skills. Because this is a relatively new area of concern, the few studies that have been done are inclusive. Everyone does, however, realize that text messaging is here to stay. Read the following articles. Summarize each article in at […]

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