Community
January 21st, 2021
Community Book Festival
Every day hundreds, if not thousands of families look forward to their local upcoming weekend activities. For some, it is the local fair that rolls into town with the rides for their children. Others, it is a walk on the water front with good food and drinks. For most, it is time to relax, have […]
January 19th, 2021
Brand Community Analysis
Brand Community Analysis As the development of communication technology and global market, the concept of Brand Community was fist defined as ‘a specialized, non-geographically bound community, based on a structured set of social relationships among admirers of a brand’ by two social scientists, Albert M. Muniz, JR and Thomas C. O’Guinn (2001). This essay will […]
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