Company Description and SWOT Analysis – Assignment 1

I’m studying for my Management class and need an explanation.

Haven’t Found The Relevant Content? Hire a Subject Expert to Help You With
Company Description and SWOT Analysis – Assignment 1
Hire Writer

Assignment 1: Company Description and SWOT Analysis

Worth 100 points

In this assignment, you will create a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a 3–5-page paper in which you do the following:

  1. Create your revised Non-Alcoholic beverage (NAB) company name and explain the name’s significance to you. Describe a NAB that you would produce and sell.
  2. Develop your revised company’s mission statement and provide a rationale for its components.
    • Hints: Use the Statement of Mission template on pages 72–73 of the course textbook, Successful Business Plan, to aid your development.
    • Extract appropriate information from the NAB Company Portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
  1. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.
    • Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data.
  2. Choose one strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
  3. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
    • Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell directly to consumers, for example, online via a monthly subscription, how will you manage warehousing/fulfillment/shipping?
  4. Outline at least three types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
    • Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and/or risks are you likely to face if you make health claims about your beverage?
  5. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths/Weaknesses/Opportunities/Threats).
    • Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?
    • Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?
    • Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, and changing tastes?
    • Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers to entry for new competitors? if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring, or outsourcing pose threats?
  6. Format your assignment according to these formatting requirements:
    1. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
    2. The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
    3. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcome associated with this assignment is:

  • Develop a company overview and SWOT analysis that include trends, strategic positioning, distribution channels, and risks.

Rubric Detail

Name: BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis

Description: BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis

Unacceptable 0 – 69% F

Fair 70 – 79% C

Proficient 80 – 89% B

Exemplary 90 – 100% A

1. Create your revised NAB company name, explain its significance, and describe your NAB.

Points Range: 0 (0.00%) – 6.9 (6.90%)

Did not submit or incompletely created your revised NAB company name, explained its significance, and described your NAB.

Points Range: 7 (7.00%) – 7.9 (7.90%)

Partially created your revised NAB your revised NAB company name, explained its significance, and described your NAB.

Points Range: 8 (8.00%) – 8.9 (8.90%)

Satisfactorily created your revised NAB company name, explained its significance, and described your NAB.

Points Range: 9 (9.00%) – 10 (10.00%)

Thoroughly created your revised NAB company name, explained its significance, and described your NAB.

BUS599-A1-2
2. Develop your revised company’s Mission Statement and provide a rationale for its components.

Points Range: 0 (0.00%) – 6.9 (6.90%)

Did not submit or incompletely developed your revised company’s Mission Statement and did not submit or incompletely provided a rationale for its components.

Points Range: 7 (7.00%) – 7.9 (7.90%)

Partially developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.

Points Range: 8 (8.00%) – 8.9 (8.90%)

Satisfactorily developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.

Points Range: 9 (9.00%) – 10 (10.00%)

Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.

BUS599-A1-3
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Points Range: 0 (0.00%) – 6.9 (6.90%)

Did not submit or incompletely described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Points Range: 7 (7.00%) – 7.9 (7.90%)

Partially described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Points Range: 8 (8.00%) – 8.9 (8.90%)

Satisfactorily described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Points Range: 9 (9.00%) – 10 (10.00%)

Thoroughly described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

BUS599-A1-4
4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

Points Range: 0 (0.00%) – 6.9 (6.90%)

Did not submit or incompletely chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Did not submit or incompletely explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

Points Range: 7 (7.00%) – 7.9 (7.90%)

Partially chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Partially explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

Points Range: 8 (8.00%) – 8.9 (8.90%)

Satisfactorily chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Satisfactorily explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

Points Range: 9 (9.00%) – 10 (10.00%)

Thoroughly chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Thoroughly explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

BUS599-A1-5
5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.

Points Range: 0 (0.00%) – 6.9 (6.90%)

Did not submit or incompletely provided an overview of your company’s distribution channels. Did not submit or incompletely explained the manner in which your product will reach end users. Did not submit or incompletely provided a rationale for your chosen method.

Points Range: 7 (7.00%) – 7.9 (7.90%)

Partially provided an overview of your company’s distribution channels. Partially explained the manner in which your product will reach end users. Partially provided a rationale for your chosen method.

Points Range: 8 (8.00%) – 8.9 (8.90%)

Satisfactorily provided an overview of your company’s distribution channels. Satisfactorily explained the manner in which your product will reach end users. Satisfactorily provided a rationale for your chosen method.

Points Range: 9 (9.00%) – 10 (10.00%)

Thoroughly provided an overview of your company’s distribution channels. Thoroughly explained the manner in which your product will reach end users. Thoroughly provided a rationale for your chosen method.

BUS599-A1-6
6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.

Points Range: 0 (0.00%) – 10.35 (10.35%)

Did not submit or incompletely outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Did not submit or incompletely described your company’s plan to mitigate such risk.

Points Range: 10.5 (10.50%) – 11.85 (11.85%)

Partially outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Partially described your company’s plan to mitigate such risk.

Points Range: 12 (12.00%) – 13.35 (13.35%)

Satisfactorily outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Satisfactorily described your company’s plan to mitigate such risk.

Points Range: 13.5 (13.50%) – 15 (15.00%)

Thoroughly outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Thoroughly described your company’s plan to mitigate such risk.

BUS599-A1-7
7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)

Points Range: 0 (0.00%) – 13.8 (13.80%)

Did not submit or incompletely developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths/ Weaknesses/ Opportunities / Threats)

Points Range: 14 (14.00%) – 15.8 (15.80%)

Partially developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)

Points Range: 16 (16.00%) – 17.8 (17.80%)

Satisfactorily developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)

Points Range: 18 (18.00%) – 20 (20.00%)

Thoroughly developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)

BUS599-A1-8
8. Clarity, writing mechanics, and formatting requirements

Points Range: 0 (0.00%) – 10.35 (10.35%)

More than 6 errors present

Points Range: 10.5 (10.50%) – 11.85 (11.85%)

5-6 errors present

Points Range: 12 (12.00%) – 13.35 (13.35%)

3-4 errors present

Points Range: 13.5 (13.50%) – 15 (15.00%)

0-2 errors present

superadmin (28431)
New York University
DO YOU HAVE A SIMILAR ASSIGNMENT?

Hire an Expert to Help you

Hire Verified Expert

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Have a homework question? Get help from verified tutors now!

Are You Looking For Assignment Help? We Can Certainly Assist You