Comparison of Adverts
In this essay I will talk about advertising, and the affect it has on the people who view these adverts. Advertising is the way people show consumers what they are selling.
There are many types of advertisements including print and verbal, they affect people in many ways, mainly by showing people things they need or want for aspirational reasons.
The adverts which I have chosen are an advert from Perfect Pizza. The company sells pre-cooked pizzas which you can buy in store or have delivered.
My first impressions of the advert are that it’s very colorful and you are instantly drawn to the images of the pizzas, and the large bold writing. I found this advert in my letterbox as they deliver them to you, so you know what they are selling.
The advert uses formal as well as informal language; many bits of the informal text are explanation texts, and the formal parts for information. It’s presented in different colors and sizes, and is spaced out in different places. The text informs you of what is being sold and what the prices are, it also draws attention to itself.
The sentences are short, only five words per sentence, but there are a few writing techniques including alliteration.
The text is basically factual or as factual as they want you to believe, but when you advertise prices you have to be correct and factual.
On the whole the text is very informative, it tells you everything you need to know that will convince you to buy the product, and the information helps you to make the decision by showing you what you could be having.
The figures that are used are in pounds and are bold, maybe this is to draw the attention of the reader, so they can be amazed at how cheap the product is. And this would link in with the company slogan, which is ‘Great Taste, Great Value’ this really speaks for itself, a great taste for great value.
The key words in this advert are the words deal and only. These words suggest that the sale is part of a deal, or that it’s not at the ordinary price. And only, suggests that the price is very low, or the ‘deal’ does not last long. Maybe because the deal is that good it can not last forever, otherwise the company would go into bankruptcy.
The images are of the pizzas, which they are selling. They are spaced out all over the advert, around the writing. Finally there is also a picture or potato skins, which show they sell more than pizzas.
There are no people in the picture which is quite surprising as they might have included a picture of a person cooking the pizzas. I believe that this would make the advert more appealing to the consumer.
The advert is in color, a reason for this would be so that it appeals to the younger generations, who are more likely to buy these pizzas. But I know that it was done in color for a specific purpose.
There are no patterns in the picture, but there is red strip that runs along the top and the bottom. This is to bring attention to the text inside of it, which is very important as it contains the small print. It’s the small print which can usually trick many people.
The whole advert is laid out professionally, the images; the information, the logo and the slogan are all put on the front to draw attention to it. Perfect Pizza is placed at the top of the advert so it’s the first thing you see. The fact that is a family corporation would be enough to convince me that the pizzas would be well made and would taste great.
This advert is similar to the Domino’s Pizzas adverts, which sponsor The Simpson’s. Because the Simpson’s are so famous I know that Domino’s will have an advantage over Perfect Pizza.
This advert appears in food magazines, because it’s selling food. It’s trying to sell itself by showing you what you could have, but I think that this company is in the shadow of another company.
I will now analyze my second advert. The company ‘French Connection’ is trying to sell people a sale.
French Connection makes quality clothes and sells them off at really fair prices. The advert attracts my attention really well for the following reasons.
I found this advert near to the front of the newspaper, so it must be very important because only important adverts get to the front of the paper.
The advert uses formal language in the advert. The language is bold and stands out well, the sentences are short but get the message across well, it just tells you what you need to know.
The key words in this advert are ‘Sale’ and ‘French Connection’ mainly because the word sale means a cut in price, and French Connection is a well respected country.
The slogan is not on the advert, which is a bit unusual as it’s the slogan that sells most of their clothes.
In the illustrations the words ‘ Last Big Deal’ are superimposed so that they stand out. The text is yellow and the effect is red, the background though is black. So it looks attractive and stands out.
There is no picture of the product, but the company is well known, so people know what they are selling anyway. Because French Connection specialize in clothes.
This advert links in with the adverts from ‘NEXT’ and ‘Adams’ which are both major clothes producers. French Connection; seem to have some competition from these brands, which would increase the popularity of the company.
This advert appears in many women’s magazines and a few men’s, because they sell both male and female clothing. This is because they want to broaden their horizons, so more people see their adverts.
It’s trying to sell the sale which they are holding at one of the bigger stores. So if you want great products at cheap prices you should take note of this advert.
Both adverts appeal to me greatly as I am fond of both companies, and they both use good advertising techniques. I would buy both of the products as the pizzas are great and the clothes are really fashionable.
I believe that the adverts would appeal to their target audiences, as they are really well made, and really stand out to the consumers.
