Competitive Advantage

Introduction Zara, a flagship brand of the holding group Inditex, has emerged as the world’s fastest manufacturers of affordable fashion clothing. It owns and manages an expanding specialty chain with 1721 Zara stores and 187 Kiddy’s class stores as of October 2012. Some of its stores operate under the Lefties brand, known for low-cost fashion. […]

Gap Inc. ‘s organization is augmented by a myriad of essential external factors, which are integrated in order to further maximize the potential of the company. Such factors beyond are beyond Gap Inc. ‘s boundaries yet they help shape the company as it is. Factors that act as performance catalysts for the company to function […]

Identify The Body Shop’s generic strategy and use the value chain to analyse to illustrate the application of the generic strategy and also as the source of the organisation’s competitive advantage. There are two major ways in which an organisation can gain competitive advantage, through competitive positioning and via the use of core competence (the […]

1. High intensity domestic competition breeds international success. 2. In the diamond-shaped chart, there are key elements of it success is to be sustained: Company strategy (structure and rivalry), factor conditions, demand conditions, related and supporting industries. 3. The home base shapes a company’s capacity to innovate rapidly in technology and methods and to do […]