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Consider the below Case study to solve the following questions. Case: Sugar Plum Sweets is a…

Consider the below Case study to solve the following questions.

Case: Sugar Plum Sweets is a small scale bakery business run by a family of experienced confectioners. Sugar Plum Sweets is making a quite conventional range of limited sweets for the last 20 years. In this modern era, this venture requires some disruption and novelty in its products. Requirements:

1. What are some of the more frequently used sources of new ideas for entrepreneurs?

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2. How existing companies (competitors) can help Sugar Plum Sweets to hunt new business ideas? 3. Consider you are in the Sugar Plum sweets Management, use appropriate source of idea to improve the business of this sweet shop.

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