Consumer Behaviour

DUST aims to give “So Much More” to their clients and they do this with the creation of an effective marketing strategy. They target people who demand a high level of entertainment with a variety of program offerings such as Movies, Music, News, Comedy, Documentaries etc, for the entertainment of their clients thus creating and […]

Although early research tended to focus on broad conceptual issues surrounding consumers and heir sense of self, recent research takes a more granular approach, breaking down the relationship between identity concerns and consumption to look at the effects of specific self-related goals and of different aspects of self-identity on consumer behavior. For example, why would […]

Define motivation by using a figure to explain the motivation process 2. Discuss the statement “marketers don ;t create needs; needs pro-exist marketers. ” Can marketing efforts change consumers’ needs? Why or why not? Can marketing efforts arouse consumer needs? If yes, how? 1 Marketers do not create needs, though in some instances they make […]

”There’s one product that sells in good times and bad – a bar of chocolate”. It has been an axiom of Cadbury Company for generation. Today, the company which was opened in 1842 by John Cadbury, Is the global leader in the chocolate confectionery manufacturer. The beginning of Cadbury journey is when John Cadbury opened […]

The baby boom generation consists of those people who were born during 1946 to 1964. They would now be belonging to the middle age bracket or the old age bracket of the society. But due to many factors, there influence and impact has been very strong and thus their name would always be remembered in […]