Corona Beer Ad Analyze

More than a Corona What do you imagine when you hear Corona beer? Usually it’s that same image of the commercial taking place on a perfect beach. What would a beer have to with a beach, that’s isolated and pretty much perfect? Corona is selling it’s beer by selling a dream with it; and it’s working. The typical Corona commercial we see on television has basic elements that are present in all of them. These basic elements are a beach, with crystal clear water, flawless sand, isolation, and of course a cold Corona beer.

In a particular Corona commercial that I had analyzed goes like this, it starts with the signature beach, that’s completely isolated, with calm crystal clear water, and sand that is so clean you can eat off of it. Next it starts to zoom out and the Corona beer comes into the picture between a young woman bathing in the sun and a man skipping rocks along the water, while the man is skipping the rocks his phone begins to ring. He is about to go for another rock but grabs his phone and then there is a slight pause, he then skips the phone along the water like the rocks.

The woman then brushes her hair back with her hand and continues to just relax and be attractive. Then the commercial ends with its signature slogan, “ Relax Responsibly”, on the bottom. What the ordinary person doesn’t know is that all of these components are used to hook the customer and it works almost every time. Through Jib Fowles, “Advertising’s Fifteen Basic Appeals”, we learn of the aspects that attract the average consumer to buy products, which are the Fifteen basic appeals.

Fowles suggests that advertisers incorporate desires and needs of the consumers into the advertisements; these desires and needs that captivate the viewer or the consumer are part of Fowles Fifteen basic appeals (73-74). The most obvious appeals in the Corona commercial that I analyzed are the needs for autonomy, to escape, and for aesthetic sensations; there is also a small hint of the need for sex. Starting with the more apparent ones we will look at autonomy first. According to Fowles the need for autonomy is projected by “the need to endorse the self.

The focus here is upon the independence and integrity of the individual”(82). What Fowles is getting at here is that the consumers like the idea of independence and keeping themselves up on there own two feet. This is connected with the Corona commercial by the actions of the man. The man is on the beach he gets a phone call an average person would pick up the phone. But in fact this man goes against social standards and rebelling against what should be done. He’s deviating from the world and standing alone by doing what he wants to do.

What he wants to do is drop all responsibility and not conform to societies beliefs of all work and no play. Next we look at the need for escape. We can all imagine that place of escape and the Corona commercial exemplifies this paradise that is isolated and away from other people. It’s just you, the beautiful beach, and your Corona beer. What more could you ask for when your away from the world? From the commercial there is a sense of escape from responsibility when the man tosses the phone away. You also see the man’s need to escape by the fact that he’s on the beach by himself with just his lady.

The final dominant appeal is the need for aesthetic sensations. Watching the commercial with the image of paradise, a beautiful woman, and a cold Corona there’s a feeling of perfection. It gives the viewer this extreme satisfaction that through a Corona this is all possible. This picture perfect view captures the consumers and leaves an imprint of perfection in their minds. Humans like things that are nice to view. If it’s nice to view they want to encounter it more and have it. Finally in this commercial there is a slight hint of the need for sex. The woman on the side is a symbol of sex in the commercial.

Her very slight movement and presence gives a feeling and need for sex because a man and a woman isolated alone on a flawless beach gives that sexual sense. Even though sex is not so evident it is still signaled. So why all these appeals and mind games in order to sell a beer? Well the average consumer thinks when they buy a product they are buying just the tangible product that they picked up in the store. But the truth is they’re being sold something much more. Along with that pair of shoes you’re buying the advertisement’s life. What I mean by the advertisement’s life is the qualities and desires portrayed in the advertisement.

In fact, when you buy a Corona you’re also buying a lifestyle in paradise. Advertisers tap into our deepest desires in order to take us away from practicality and to make their sell. Along with that Corona beer we’re being sold independence, escape, imprinted image of paradise in our minds, and a little bit of sex. Chuck Blore, a partner in the advertising firm Chuck Blore & Don Ruchman, Inc. had said “Advertising is the art of arresting the human intelligence just long enough to get money from it. ” Advertisements have the ability to make you stop thinking with your brain but more with your desires.

With this ability to put our desires on a poster or television screen we are led to believe that with that product we can achieve our dreams and desires. It’s more than just a beer that Corona advertisements are selling. They are selling a lifestyle where there are no responsibilities except to relax. Corona makes us believe that with just a six- pack of cold Corona we are transported in to a lifestyle where you have a private beach, a babe right next to you, no hint of the modern world, and no worries. This is exactly what advertisers want their consumers to think.

If an advertiser is able to tap into the desires of consumers through advertisements, they have pretty much caught the consumer in a never-ending cycle. Like in Corona’s case, every time I see a Corona I think of that perfect beach and a captivating woman next to me. Corona was successful in tapping into my desires and now I feel that with a Corona I can be in paradise. Advertisers are very tapped into our desires and can influence what we buy and what we like. Like with the Corona commercial, if we buy Corona we can live a life free from social binds and have a perfect life.

This desire, the perfect life, can be simply achieved by buying that six- pack of Corona beer. Corona isn’t just selling their beer but a dream that is highly unlikely with the idea “Relax Responsibly”. Works Cited “Corona Beer – Dumping Your Cellphone – 2009 Commercial. ” Youtube. 28 Sept. 2009. Web. 14 Feb. 2010. Fowles, Jib. “Advertising’s Fifteen Basic Appeals. ” Common Culture. 6th ed. Ed. Michael Petracca and Madeleine Sorapure. Upper Saddle River, NJ: Pearson Education, Inc. , 2009. 71-88. Print. Shah, Anup. “Media and Advertising. ” Global Issues. 26 Jan. 2008. Web. 20

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
excellent job! got an A, thank you
Customer 452773, May 24th, 2023
Business and administrative studies
excellent job
Customer 452773, March 12th, 2023
Business and administrative studies
Thank you for your hard work and help
Customer 452773, February 21st, 2023
Criminal Justice
This has been the greatest help while I am recovering from an illness. Thank your team so much.
Customer 452671, May 2nd, 2021
BUSINESSADMINECO535
excellent work
Customer 452773, October 6th, 2023
FIN571
excellent
Customer 452773, March 15th, 2024
Business and administrative studies
excellent job thank you Your Score 166.25/ 175- A 1. Current Culture 15% of total grade 18.37 Criterion "1. Current Culture" has textual feedback Criterion Feedback I see interesting points, though, in general they are not about the culture.
Customer 452773, June 4th, 2023
Business and administrative studies
excellent paper
Customer 452773, March 3rd, 2023
English 101
IThank you
Customer 452631, April 6th, 2021
Psychology
Thank you!
Customer 452545, February 6th, 2021
Data 564
excellent work
Customer 452773, April 11th, 2024
Business and administrative studies
Thanks
Customer 452773, March 3rd, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp