Create A Qualtrics Survey

 
Set your survey questions up as follows:
I’d like to get your feedback to a few new product / service ideas.  Please read the paragraph describing each idea and answer the two questions that follow:
Idea #1:  (PUT YOUR CONCEPT HERE, for example):
Bread Fresh
Turns every slice of store-bought bread into a warm, delicious indulgence that tastes and smells home baked!
Introducing Bread Fresh, the new kitchen appliance that turns store-bought bread into home-baked goodness!  The Bread Fresh machine warms each slice of store-bought bread in a patented moisture controlled chamber to both heat and naturally refresh it to it’s just-baked goodness.  Just put a slice of bread into the Bread Fresh machine, and in 20 seconds it will smell and taste like it just came fresh out of the oven!  Ohh, the smell.  Ohh, the taste.  Your family will love it!
1)  Assuming this product or service was available to you at what you would consider a reasonable price, how likely would you be to purchase it?

Extremely Likely
Somewhat Likely
Might or Might Not
Somewhat Unlikely
Extremely Unlikely

2)  How “New & Different” is this product or service versus alternatives already available in the marketplace?

Extremely New & Different
Very New & Different
Somewhat New & Different
Slightly New & Different
Not At All New & Different