Sustainable Customer Relationships

Running Head: PROBLEM SOLUTION: CLASSIC AIRLINES Problem Solution: Classic Airlines Cecily Cornish University of Phoenix MBA 570/Sustainable Customer Relationships December 8, 2008 Instructor Sandra Payne, MBA Problem Solution: Classic Airlines Classic Airlines (CA) is the world’s fifth largest airlines that must balance its marketing program while coping with a mandated across-the board cost reduction by […]

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Background & Customer Relationship Management (CRM)

The global financial crisis has had a huge impact on the international banking industry including financial institutions in Bahrain. Economic recession has influenced the quality of operations and productivity of banking institutions, which prompted the need to look for various means to resolve the situation. Since the finance industry, like any other service-oriented industry, primarily […]

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