Customer Satisfaction

Whether the buyer is satisfied after purchase depend on the offers performance inrelation to the buyer expectation. In general satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a products perceived performance relation to his/her expectations. If the performance falls short of expectation, the customer is dissatisfied. If the performance matches the expectationcustomer is satisfied. If the performance exceeds the expectation the customer ishighly satisfied.
Customer satisfaction cannot be very difficult. After all you either satisfied with theservices you receive or you are not. If you don’t you are not. If it is that easy, thenobtaining people’s opinion about how satisfied they are with relatively straightforward matter- or is it?. Customer satisfaction is a marketing tool and a definite valueaddad benefit. It is often perceived by customers as important as the primary productor service your organisation offers.
It looks at what is involved from 3 different angles, the first is from the view of anorganisation wishing to understand, and measures, how satisfied its customer are withthe products and services they receive from it. The second is from the perspective of aresearch agency that has been asked to obtain feedback from customers and abouttheir experiences when dealing with companies. Finally it considers the issue from the perspective of consumers who participate in surveys, including both businesscustomers and members of general public.

Customer satisfaction is a business term, is a measure of how products and servicessupplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and part of the four prospective of balancedscore card. IN a competitive market place were businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key elementof business strategy customer satisfaction drives successful private sector business.
High performing businesses have developed principles and strategies for achievingcustomer satisfaction. This paper presents a framework or set of ideas for usingcustomer satisfaction principles and strategies to improve the quality responsiveness,and possibility of public sector privately provided services in vulnerable communities. The framework suggested that resident who live in tough neighbourhoods can besupported through customer satisfaction strategies to become empowered individuals