Digital Marketing Management Discussion
I’m trying to learn for my Marketing class and I’m stuck. Can you help?
In the last ten years, social media has become an important marketing communications tool for most businesses.
Discuss whether businesses that are not on any social media platform can still establish a fruitful relationship and effectively communicate with today’s consumer.
You may use example from the Facebook case study attached (page 653 in your eTextbook) or any other relevant form of social media platform (online forums, blogs, etc.) to support your position.
Please include 2 other researches via online websites and cite accordingly.
300-350 words but be comprehensive.