I’m working on a Business question and need guidance to help me study.
1. For each of the 4 constructs, provide 1 concrete property and 1 abstract property. (8 pts)
2. SCALE LEVELS:
2a. Discuss the scale level of the Lifestyle Measures. (2 pts)
2b.Discuss the scale type of the Perception Measures. (2 pts)
2c.Discuss the scale type of the Relationship Measures. (2 pts)
3. FORMAT of attitude & behavioral scales:
3a. Discuss the scale format of the Lifestyle Measures. (2 pts)
3b.Discuss the scale format of the Perception Measures. (2 pts)
3c.Discuss the scale format of the Relationship Measures. (2 pts)
4. BONUS (2 pts) – Conduct some additional research. What type of scale is reflected in Q26-Q29 (Selection Factors)? Be sure to include your reference to get credit.
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