Engagement

Pinterest is one of those a bit under-appreciated social networks. A network that really has lots of room for creativity and expression, also proved itself to be effective to those businesses that use it. Statistics show that Pinterest users are more likely to buy more and spend more than users of any other social network.  found […]

Writing shallow, generic content is easy, requires minimal research and demands little prior knowledge of the subject — all of which are selling points for content writers. However, clients are looking to stand out from their competitors and demonstrate to their audience why they are the right choice; readers are looking to be informed or entertained with […]

Any brand that hopes to thrive in today’s market should be reaching out to and engaging the younger generations. This focus is crucial, as Generations Z and Y are forces to be reckoned with. What appealed to older generations is not likely to entice Gen Y or Gen Z. Or will it? Research has found that what […]

Public speaking, some people love it, some are terrified by it. There are so many articles regarding how to prepare yourself for speaking engagements that it’s overwhelming. From the old school advice of picture everyone in the room without clothes. To the look at everyone directly in the eye when you are speaking. Advices come […]

The waters of social media are difficult to navigate. You risk going unnoticed by your audience if you put up new posts only once in a while but you stand to turn off dedicated followers if you bombard them with updates every hour. that tweets with 110 characters or fewer receive much higher engagement (read retweets […]