ENTR 420 AMU Branded Social Media Posts & Ethical Rules of Engagement Discussion

ENTR 420 AMU Branded Social Media Posts & Ethical Rules of Engagement Discussion.

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Assignment 2 – Branded Posts (PO7, CO5, ILO.SK3, BIS2, IS5, AL1, DL2)

Branded posts are owned media with no advertising costs to you whereas ads on social media platforms are paid media, such as pay-per-click or sponsored posts, which have a cost. For this assignment, focus on branded posts and select two different social media platforms to construct a specific branded post for each. What is the user persona for your venture in the context of social media? Keep your user persona and SM target audience in mind when crafting these branded posts. Next, complete a media plan for each, to include choosing the media mix and creating a schedule for postings.

Minimum 2 pages

Minimum 2 sources

APA format


Discussion 2 – Ethical Rules of Engagement (PO1, PO2, PO8, CO1, CO2, ILO.SK4, BIS3, CL2, DL6)

Select the one most important ethical rule of engagement to you for social media (honesty, privacy, respect, and responsibility). Explain one experience you’ve had where you personally felt a sense of ethical breach with a social media platform. What occurred to give you that uneasy feeling? How does the law apply to that situation? If it were your business, what measures would you put in place to ensure your customers don’t experience the same feeling?

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ENTR 420 AMU Branded Social Media Posts & Ethical Rules of Engagement Discussion

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New York University

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