Fashion

Ethics in fashion Brands such as Hollister, Superdry and Jack Wills are in high demand at the moment. These fashion giants make billions of pounds a year selling top of the range clothing, specifically designed for 14-18 year olds. These brands all follow strict ethical policies, for example Jack Wills is part of the Ethical […]

Fashion: What you wear defines who you are. Fashion is an enormous icon in our society. It is practically the thing we can never go without. We make our very first impression by what we wear not by our personalities. They say you are what you eat but truly you are what you wear and […]

It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their DOD, beliefs and the occasion. So far as in marketing field consumer buying is mainly based on either knowledge or perceived needs. When we had different surveys at different […]

The changing dynamics of the fashion industry have forced retailers to desire low cost and flexibility in design, quality, and speed to market, key strategies to maintain a profitable position in the increasingly demanding market. This article reviews the literature on changes that have happened in the fashion apparel industry since the sass, highlighting the […]