Film

From a distance the first thing that would be noticed by a passing audience would be the title of the poster. It would catch the viewer’s eye with its striking green colouration and large bold font. Its central position in the poster would draw the audience’s attention and bring them closer so they can pick out the smaller information, which in turn would lead to the desire to see the film or not. The use of the upper case makes the title stand out from the rest of the poster and would act as the focal point of the advertisement. The type of font used in this case sharp and modern, would denote the genre of the movie, which again would influence the people and pick out a specific target audience.

Director:

The directors name on my poster is situated above the title, so presumably would be the next thing the viewer would focus upon.

A famous, well-established director such as Spielberg would sell a film by reputation alone. Their previous films using various genre would appeal to a target audience that wouldn’t have normally seen the film. Their success widens the target audience and draws in people outside the specified genre, making more money for the producer’s etc.

Images:

Images are probably the most important element of most types of advertisement. The use of images gives a more interesting and less boring way of getting the same message across that text would. Also because people are more susceptible to images and remember them easier, designers use this to inform and sell films by incorporating pictures into the poster. The type of imagery used again highlights a target audience, using their likes and dislikes, to create a demand for the film and make them want to watch it.

The fact that my only form of imagery is in text and the use of numbers was done purposely, as I chose to integrate the main theme of the film, which is computers and science fiction, by using what could be described as ‘computer language’. The mystery invoked by this type of imagery would entice viewers into watching the film to understand the relevance of it because they are only given small pieces of information. Also the fact that the images can only really be read from close proximity, would mean that people would have to move closer to see, meaning they have to study the poster harder, which would lead to more information being processed, meaning they will have a better understanding of the movie.

Actors/Actresses:

The actors and actresses are important in widening the target audience further, their past roles and performances in movies will influence people into viewing the film.

Most designers would use the upper case letters to advertise the cast as it stands out and would be more noticeable, they would use a contrasting colour from the back ground and they would position the most famous star on the left of the poster as viewers read from left to right.

In my poster Keanu Reeves is the first name to appear on the poster, as he is the most famous. It is important to select cast that will appeal to as wide a target audience as possible, with Reeves and Moss, it does just that. They are both younger actors that would appeal to both sexes with their looks and sexual allure. People relate to stars, they either want to be with them or want to be them. Laurence Fishbourne, however, would attract the older viewers, as he is an older more classical actor, people wouldn’t necessarily want to be him or be with him, they would more likely admire him for his acting ability.

Critic’s Quote:

The critic’s quote is a significant part in the layout of a film poster as it gives the reader a supposedly unbiast opinion of the film. The critic’s quote is filled with hyperbolic language and positive words that would make the movie out to be the best film ever. This would help sell the film as no one would want to see a movie that was given a bad review because people are influenced by success. In my quote I used upper case letters within the sentence because it adds to the hyperbole and it highlights the positive words in the quote.

The fact that it is directly under the cast’s names was done so that they would read the quote after the cast and work their way down the poster, building an opinion about the film and its view-ability. Who actually gave the quote is important too, as their success as a movie magazine, newspaper etc, would promote the movie and would again target a specific audience, in my case using Empire magazine, a ‘movie buff’ type of person. Because the average consumer doesn’t really know much about movies, the fact that they are being told by an ‘expert’, will influence their decision to pay their money to see the film.

Certificate:

By putting an age limit on the film you pick out a certain target audience. With having such a certificate as 15 advertised on the poster, you appeal to a younger audience with a ‘disposable income’, mainly students and adults that don’t have families or money that is spoken for. A certificate is there to give the viewers a rough guess as to its violence content, the language used and to what sort of extent the film has sexually explicit scenes in it. Although by putting an age limit on the movie, it doesn’t stop younger or older audience attending.

Producers:

This element of the film poster can be both beneficial and detrimental to its success as a film poster. By using a producer’s quote you attract a target audience by association, people who have seen earlier films will make the connection with its success or with its failure. This is potentially where this piece of information can be harmful. If the viewers make the link with a prior films achievements, this can help with the advertised films selling capability. However, if people make a negative link with the previous film they are less likely to watch it, as they will be put off by the last films performance.

Conclusion:

Altogether I feel my poster works reasonably well, I think it uses most of the key elements that a film poster has to possess in order to inform and to sell the movie to the public. The colouration is eye catching and modern and I feel I incorporated the main theme and essential taster of the movie within it.

However if I was to repeat the exercise again I would change, improve and add a few things. I would have more than one critic’s quote to broaden the target audience even further, this would be achieved by maybe having a well known newspaper write a review on it, making the film review be seen by a whole range of people, as more buy newspapers than movie magazines. I would also choose to have an actual image included in the poster, as the text that is the imagery in my poster may not be as memorable as pictures may be. To show the public of this movie’s success I would probably decide to have the awards, Oscars etc that the movie had won or been nominated for, as this would attract an audience that wouldn’t have normally bothered.

These three sources help us understand why the public at home supported the war. The three sources combined are very positive and are always very calm.

Firstly, Source D is an extract from a book. The extract was taken from “The first years of the great war”. It was published in London 1916 already becoming biased as it is all English.

The extract provides a very real clue as to why the general public, waiting at home would be behind the war. The author gives a bright description of the British soldiers. The author spends a picture to the public at home describing the soldiers “leaping from their trenches,”. The author describes the German soldiers by the use of the word “Hun”. The word “Hun” is a negative term used for the Germans. Again the author, is becoming biased as he is very negative towards the Germans whereas he describes the British as being invincible. By this source the public get a vivid description imaging that the war is in favour to Britain as it does not refer to the amounts of deaths for the British soldiers.

The writer says they didn’t “falter” as they reached the Germans. He describes them as brave and advancing through the war easily. He mentions they attack in “Line after line”. This makes the public at home feel secure as they think that not many British soldiers are dieing. They get this image from a few words, “didn’t falter as they advanced, and move steadily as if on parade before the King, Heroes all.” This creates an unreal image in the readers mind as this is not actually happening in the war.

Source E was a last letter written by Lieutenant John Raws on 19th August 1916. The person who wrote the letter shortly died during the Battle of the Somme. In his last letter he says, “Goldy” and the others officers were murdered.” For the murder of Goldy he blames “the incompetence callousness and personal vanity of those in high authority”. He suggests that the soldiers in high authority such as the seniors were not good at their jobs and cowardly. In this Source there is a lot of emotive words like “callousness”. He felt that the senior staff were all self centred and didn’t care about the soldiers and their lives. When Lieutenant John Raws refers to “Goldy” Goldy was his brother his full name was Robert Gold Thorpe Raws.

Source F, is an extract from a film. This was to show the public at home not to worry as everything was going in England’s favor. The reason why they did this was for propaganda. The film had many real pictures however some of the footage was edited and made less violent removing a lot of deaths of the British soldiers

Another vital aim for this film was to reassure the public at home the “reality” of the war. The film was made to make the public at home think that the British soldiers were on top and advancing through the war with ease.

Sources D and F were to boost the support from the public at home and back the war. All three sources left out the horrific description of the war which was really occurring.

The magical word in cinemas today is – multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an independent identity. It stands with the food and entertainment counters.

In the concept of multiplexes full entertainment is the magnet that attracts people inside This paper examines various Services marketing concepts, such as 7 Ps of services marketing- service Product, Price, Place, Promotion, People, Process, and Physical evidence; service Blueprinting; service Profit Chain; Managing Demand and Supply; Yield Management; Queue Management; Customer Feedback and service Recovery. This paper also throws some light on Industry analysis.

Tectonic change in Indian Entertainment Industry and Indian Film Industry, and Growth drivers responsible for the expected increase in the number of multiplex cinemas such as Favorable demographic changes, An increase in disposable income in the hands of ever-expanding Indian middle class, Organized retail boom, Entertainment tax benefits for multiplex cinemas, India is one of the fastest growing economies in the world, High quality of creative and technical talent pool, Indian consumers willing to spent more on Entertainment, and Increase in the number of high-grade Hindi films, etc are considered.

The paper also lists key players in the industry such as PVR Limited, INOX, FUN Cinemas, FAME Cinemas, and Cinemax. A descriptive research has been conducted, using questionnaire method, with a view to understand customer profile, customer expectation, customer satisfaction, customer loyalty, usage frequency, customer behavior, and to get other important insights with respect to a multiplex. A number of charts and tables are prepared to bring out the main characteristics of the collected data.

With many viewers of The Hire series asking for more short films and even some asking for a full length film what is the best option for B MM to take in order to one, maintain the market share they have gained through the series, and two, intention to increase their general market share. Four options have been set o UT by BMW as logical next steps for the auto manufacturer. As already stated two of the optic ions is to either release 5 more short films before there are copycat films made by other man effectuates or to create a full length film under the same premise.

Continuing, another route the at BMW can take is try and “milk” their first series of short films and try to further their ma reek share generated through those films. Lastly BMW could do nothing in terms of The Hire but instead go back to their traditional marketing techniques and leave the short film tech queue as a success and not continue. However BMW will have to choose the correct path and choose quickly as their competitors will be trying to regain the market share that BUM W may have stolen from them.

In early 2000 BMW had a six month window with not one future products bee Eng launched an opportunity presented itself for BMW to launched a non tradition anal marketing campaign not focused on one individual product. After deliberation BMW decide deed on a viral marketing campaign with the ending result being the short film series starring their own 7 series. BMW is now faced with the problem as stated earlier on how to o forth after such a success. One problem facing BMW is the idea of copycat marketing ca meanings by competing auto manufacturers that mirror the campaign of BMW.

As stated I n Warren Michelle article : Calling all Copycats, “When BMW Canada introduced its shoo art film, drive, last September, it not only created a sensation among Toronto International elm Festival audiences, but also raised the bar for Canadian marketers. ” Furthermore, Mimic hell went on to conclude “People were looking around for newness and here was a wonderful example. ” Both are statements are amplifying the shift in marketing that companies must dad t do in order to stay in competitive and relevant in the new age of marketing.

The acceptance and even the overwhelming approval of the BMW campaign shows that consumers are area day for this shift and are showing inventiveness and need for uniqueness. However with stain g those two character traits BMW has created its own issue with targeting the segment the eye have ( younger generation) that if they were to try and milk the original series or Cree ate more films, if full feature or not, that they need to stay unique and need to create something g new for those who are receptive to new products and marketing techniques.

However, I do believe that Bum’s strengths complements this segment wonderfully. To legislate, as stated in the Case based on Bum’s market researched consumers of the BMW brand are “people e who tended to be leaders, who worked hard,played hard, and achieved a lot very early in life” and with BMW being performance driven and there short film being based around someone who is leading someone to safety they are able to satisfy someone psychological needs. Further remorse, people who tend to be receptive to new products tend to be leaders in their world an d BMW products are for those powerful leaders.

Firstly, one must consider all of the pros and cons to the options that BMW h as put forward to make an informed decisions on what the best course of action is. Beginning, BMW has the option to try and expand the audience for their first series of short fill ms and try to increase the positives that it provided. This is done by opening up The Hire to a wider audience by allowing the series to go to DVD or even allow it it to be seen in o there forms like theaters and other websites. BMW will essentially be using the short films as a cash cow and milk as much influence over the public that it can provide.

This option allows f r a relatively low cost approach that still can increase Bum’s market share while allowing BMW to focus on their upcoming releases of the 2005 models. However, I do believe that there are some negatives to this approach. For one, it opens up the door to competitors to be utter on what BMW did basically making their films obsolete in that segment This same coco renounces happened when copycats showed up during BMW first Z campaign when t hey placed their car in the James bond film goldenly, a technique that jaguar would become very attuned with.

I believe that BMW must stay in their segment and strive for uniqueness ND for inventiveness. Continuing option two for BMW is to create another set of SSH rot films that continue on the story arc that was created in the first series. As stated in the c ease article more than 90% of viewers pleaded BMW for another set of short films continuing with Clive Owen returning as the driver. The positive behind such an approach that the excite meet that was generated will be able to carry over to a second series plus they are able to SST ay in the lower cost range without having to use millions of dollars to create a full length film.

Furthermore, it lows BMW to use the same metrics they did with the first series which create sees an easier route to the end goal. However, as I have stated above BMW much look to sat y reuse In their advertising because that is what drew so many to the first films and prop died the positive blowback from the films. Also if copycat marketers were to start creating their own films Bum’s films may get lost in a sea of material and their content could get undo ermined if a competitor was to make better content.

Despite the drawbacks of copycats B MM may be able to use that in their favor if they are able to release their second set of short fill s before the market gets saturated. If BMW was able to get to market first then there con .NET would be able to stand above to others while still looking unique and have the other co monitors have their content undermined. Doing this would allow BMW to maintain the Pearce option and attitudes that consumers have of them that they are a innovative brand, plus they will be able to maintain a halo effect with the positives of The Hire influencing the perception of the second series of film.

In an overstated market, a positive perception is key. Thirdly, at the request of several of viewers of The Hire rise, BMW has the option of making a full length film based on the same story that was told in the first film s. Such interest has been shown for a full length film because how much people have invest d in the character of Clive Owens and they would like to see a full story told about the James Bond queues character.

One of the main drawbacks that faces BMW with the develop memento a full length feature film is the costs associated with creating a 2 hour film that is o n par with the quality that was presented in the first 5 short films. However, one of the posits eves to such an undertaking is that BMW is able to stay new and unique in a market that is go Eng to become very saturated. Plus need for uniqueness and innovativeness are two character restricts they represents their market base and they need to satisfy those characteristics.

Co intriguing, the last route that BMW may be able to take is the least cost and easiest for them to complete, do nothing. The option allows for BMW to focus on more traditional marketing the at they have been consistently good at and they will be able to bring more focus back on t he individual products that they will be launching in there near future instead on just grow Eng the BMW brand alone. Furthermore, with more focus on the products they will be able t 0 focus On the competitive advantages that their products have over the competition because e they will be able to go deeper into the product features then the short films did.

The DOD inside of BMW gong back to tradition marketing ands not continuing with the short films is the at they’re missing out on the opportunities that the short film series brought and they c an still grow their brand further of the first series and any upcoming films that they could do in the future. Summarizing, BMW has 4 different ways that they can tackle the problem ahead of them each with their positives and negatives outcomes. The Decision criteria that BMW must focus on and base their decision on is the at of what option allows them to grow their brand the most without giving up to m such.

BMW must consider the resources and cash that they need to spend in order to act on EAI chi option and whether the inputs justify the outputs. Secondly, BMW must consider how the y will be perceived by the target market that they have segmented. Will the route they take be positively or negatively impact what the consumer think of the BMW brand. L ghastly, BMW must insider that the characteristics of their consumer if people who look for new and unique products and any option they take must register with these characteristics or they may lose what they gained through the excitement generated by The Hire.

In summation, I believe the option that BMW should take the option of release Eng 5 more short films to complete the series and then advertise DVD’s with the co meet ten part series. Believe that this is the best option for BMW because it allows them to capitalize on the hype generated by the first set of films plus it is giving the consumer what hey ask for. Furthermore, because they have already taken this route they will be able to generate the second series with relative ease and have a lower cost than creating a feature film.

In addition, by releasing a DVD set that includes the first set Of films they are still able to milk the influence those films have. However the most important aspect of choosing t his option is making sure they release the films quickly and before any competitors start FL doing the market. I believe in order to achieve that BMW must start producing the films right away and tot be as extensive with their build up to the second set of short films as they were the first.

I believe that if done correctly BMW can further cement themselves in the pup err echelon of the luxury car manufacturer market. In the words of Mcdowell “We’ve always belie feed that the future belongs to the nimble. You see this in our cars, and you see this in our marketing. ” There are several acts of corruption that need to be punished justly but I believe that the act that is the worst for the government and the public is conflict of interest.

How To Analyze a Film As you might guess, conducting a semiotic analysis of a film is a somewhat more complicated venture than conducting a semiotic analysis of a print advertisement. This is not to say, of course, that movies and advertisements do not share similarities. Both, for example, are “texts” that rely on visual imagery to tell specific stories, and both are in the business of promoting specific ideologies. At the same time, print advertisements are limited by the static nature of their medium.

Film, on the other hand, is not a static medium, and thus its stories are much more complex. Analyzing a film, then, as our text relates, is much more like “reading a novel” (307). In short, analyzing a film requires you to take a careful look at the setting, plot, characters, dialogue, symbols, metaphors, archetypes, etc. , as well as those factors that have an influence on the film, such as the social, historical, and political context in which the film was created. STEPS FOR CONDUCTING A SEMIOTIC ANALYSIS OF A FILM

Despite the differences between movies and advertisements, the goal of a semiotic analysis of a film is nonetheless the same as a semiotic analysis of an advertisement, namely to determine its current social significance. With than in mind, here is an expanded and modified version of the steps for conducting a semiotic analysis, tailored specifically to film: 1. Establish the sign (film) to be decoded 2. Set aside your opinion; your task is to analyze the current social significance (This assignment is NOT a review of the film!! 3. Determine what the sign means (analysis of setting, plot, characters, symbols, etc. ) 4. Discuss how the film represents its topic 5. Sketch the overall context (historical, cultural, and political) in which the sign appears 6. Develop a list of questions, concerns, and/or issues that will guide your analysis 7. Develop a thesis statement Again, this is NOT the order in which everything should appear in your paper. This is merely a step by step of how to PREPARE to write a .

It would also be helpful to find other important films in same genre of your chosen film and see HOW your film is different, and WHY that difference is important. ASSIGNMENT Using the steps for conducting a semiotic analysis of a film outlined above as the foundation for your argument, write a three to four page analysis of your chosen film. Preparation for this assignment requires the following: 1. ) Locating, renting, and watching the film 2. ) Going through the steps for conducting a semiotic analysis of a film as outlined above

After completing the steps, your paper should include the following: 1. A thesis statement 2. A short but detailed description of the film 3. An analysis of the film that includes some of the details/discoveries that you made while completing the steps (NOTE: You may NOT use first person pronouns in this essay-“I”, “me”, “my”, etc. ) 4. A title page 5. At least two reviews of the film quoted and cited properly 6. Works Cited/References Page

The company profile

Fuji film which is also known as the Fuji film holdings is Japanese based company that is globally known for its cameras as well as its photographic films. The company is the largest in imaging and also photography worldwide. The company operates over 200 subsidiary companies for its research and also for the distribution and the manufacturing of its products in the European, Asian and the American continents.

Similarly the Fuji film holdings corporation produces some computer media storage devices such as the CDD ROMs and also the recordable DVDs. The company’s camera has very distinctive    boxes that are green in colour and this makes it to be re-branded as its own label film. On the other hand the company’s products have very distinctive features. (John Thompson & Frank Martin 2005)

 The company’s products

The company’s products include;

• The Fuji chrome slide films which are colour reversal
• The Fuji colour negative films which are printable
• The fine pix series of the compatible digital cameras
• The Fujinon lenses which are the most widely used lenses in the televisions.
• The photographic paper
• The inkjet printer paper
• The magnetic media
• Mini-lab equipments
• Digital x-ray devices.

The Porters Five Forces Analysis of the Fuji film holdings

Porters 5 forces

1. Rivalry among the competing sellers

In the industry there is a very strong force since the Fuji film holdings corporation competitors use the price cuts in their competition and there is also a low cost and an ease to the switching brand. Thus the companies in this industry diversify and also acquire other companies for their strategic growth as well as synergy. The company strives for a competitive advantage over its rivals in the industry.

The rivalry which exists between Fuji Film Corporation and the other firms in the industry is very high since there is plenty of counter response when the company acts in a particular way. The company employs the following competitive moves so that it can have an advantage over its rivals. First and foremost it changes its prices to suit the consumer’s purchasing power and this enables the company to have a temporary advantage over the other rivalry firms. Similarly the company makes further improvements in its products differentiation and it also maintains good relationships with the suppliers of the raw materials. (Johnson & Scholes, 2002)

1. Competitive force of the potential entry

In the industry this is a very strong force since the Fuji film holdings corporation has strong brand images and this makes it very hard for the new entrants. The initial capital expenditures are very huge and the exiting companies are achieving their economies of scale by being global. Another threatening factor to the potential new entrants is the trade tariffs as well as the international regulations whereby they have to prove themselves to the foreign companies, customers and also suppliers.

1. Competitive pressures of the substitute products

In the industry the substitute products belong to the other firms in the industry. The company is highly affected by the price changes in the substitute products in the rival companies. Since the more the substitute products become available to the consumers then the demand of the products from the Fuji film holdings corporation become more elastic. This further allows the consumers to have more alternatives in the market.

However this is a moderate but weak force in the industry since the businesses and also individuals wish to use other cheaper food products. A close substitute product in the industry further constraints the company’s ability to raise its prices.  On the other hand there is a lot of price competition in the industry especially in the film and photography substitutes. Most of the consumers in the Fuji film holdings corporation consider the suitability as well as the performance value and also the convenience of the company’s products which they are purchasing.

1. The power of the suppliers

This is a very strong force especially since the suppliers serve the photography industry. The Fuji film holdings corporation requires the food supplies and other food raw materials. This has further led to the company creating very solid relationships with its raw materials suppliers and also the other firms which provide the company with the required production materials. Since the company’s suppliers are powerful they exert a lot of influence in the industry. On the other hand the company’s suppliers are concentrated and they also have powerful customers.

1. The power of the buyers

On the other hand this is a very moderate force in this industry since the existing competition keeps the prices similar amongst all the other companies in the food industry. However the only difference is that companies such as the Fuji film holdings corporation t have value added products which allow for a higher price. The customers have a very high impact in the industry since their buying power is very strong. The company also has a few buyers who have a significant market share and they purchase a very significant proportion of the company’s food products.

The SWOT analysis for the Fuji film holdings

Strengths

Even though the markets for the fujifim holdings corporation have been declining, the company has been able to survive in the industry since it has several internal strengths. These include the availability of financial reserves which the company uses in times of crises. Similarly the company has a very good reputation and corporate image in the market place. On the other hand the company has profitable patents and also an access to a variety of resources in the market places. The Fuji film holdings corporation has a positive financial record as well as unique technology that keep it way ahead of its rivals.

Weaknesses

The company’s infrastructure has been ageing over the years and the company has also has been going through some instabilities in the leadership management segment. Unfortunately, this company that had formerly been able to stand the test of time has also been having some financial difficulties which have been coupled with some scandals on ethical issues and also some pending law suites. Similarly the company has also been experiencing a flawed distribution of its products and it is also being faced with the challenge of an outdated technology in comparison to its competitors.

Opportunities

There is still a lot of hope for the Fuji film holdings corporation since there are several opportunities which have given the company a chance to rise to its former glory. The consumers in the market place are much unfulfilled in their consumer needs. Thus the Fuji film holdings corporation can meet the needs of the unfulfilled consumer needs in the market by providing products which are more innovative. Similarly the tight regulations which had been instigated over the years in the company’s global markets, been loosened and therefore the company can thrive to expand and broaden its markets.

On the other hand the shifts in the company’s demographics further create a larger market where the Fuji film holdings can effectively compete in. in addition to this there are modern innovations which are now readily available and they can enhance the quality and also the distribution of the company’s products. Moreover there are possibilities of the company to have mergers and joint ventures with the more potential companies that as this will bring the company back to its profitability levels in the industry. (Michael Porter 2004)

Threats

The company is being faced by major threats and there are efforts which are necessary for converting these threats into strengths. First and foremost the company has been facing very new consumer tastes and preferences for which the new rival companies are also trying to meet. On the other hand the presence of substitute goods in the market which is caused by the emergence of new producers has threatened the future of the Fuji film holdings corporation.

Moreover because of the economy there has been a reduction in the consumer buying power and the financial position of the company. Similarly the new product regulations have brought restrictions to the Fuji film holdings corporation. The shift in the workforce has not been working well for the company. If the employees who form a very important source of human capital are not very productive as per the company’s expectations and standards this can result to very massive losses.

The PESTLE analysis for the Fuji film holdings

A PESTLE analysis is used by the company in analyzing the company’s external business environment. This analysis involves the basic understanding of the organization’s political, economic, social and technological environments and this is in reference to the company’s business partners. (Paul Finlay, 2000)

Political factors

The political factors may have a direct or even an indirect effect on the performance of the company. Some of the decisions which are made by the Japanese government have had a negative impact on the operations of the Fuji film holdings corporations. For instance the copy right laws by government vary in different countries in which the company operates in especially in the international markets.

This has limited the operations of the company in the production and distribution of its products globally. On the other hand such regulations which limit the prohibition of illegal infringement of the company’s copyright on its products affect the company’s growth.

Economical and environmental factors

All the businesses in the industry are affected by the economic factors. These effects are mainly on the company’s fiscal policy rates, interest rate policies, currency exchange rates, consumer factors, etc. The current economic trends in many countries that the company is operating are very positive.  For instance china which is one of the company’s major markets is experiencing a high economic growth which is encouraging for the company’s businesses. Economic status in Japan also remains favourable. Thus, the consumers are bound to spend more on services offered by the company. It is possible that the Japanese economic climate tends to dictate how the consumer behaves in the society. (Bod De Wit & Ron Meyer, 2005)

If an economy is booming, recessing or recovering, the confidence of the consumer will automatically change. Forces within the society such as media, family and friends have affected the way the Fuji film holdings corporation markets its products in the wider markets. Currently, many people are becoming aware of the importance of photography and the trend has continued to increase.

Photography and imaging is growing daily and the companies which are offering these services are witnessing increased business rates. This means that companies such as the Fuji film holdings corporation have benefited heavily. Social factors affect our attitude, opinions and interests on the way we view products from certain companies. (Robert M. Grant 2007)

Technological factors

The way the Fuji film holdings corporation operates its business has changed as technology changes. Technology in the photography and imaging industry has continued to improve daily, there is always something new in the industry, this improvements and advancements have encourage more people to use the company’s products. Similarly the company’s products are innovative enough to meet the new markets and extend its global outreach. It has had a profound impact on the marketing mix strategies of many organizations. Business should keep in touch with changing technology and modernization in this ever changing world. The development of digital cameras and

Conclusion

The company’s external factors are expressed by the trade and tariffs restrictions as well as the political instability of the company’s location. Similarly they include the tax policies, the environmental regulations as well as the company’s environmental regulations. Read R oyal Dutch Shell PESTLE analysis

 References

John Thompson & Frank Martin (2005): Strategic management (Awareness and Change) 5^th Ed, Thomson, Publications 2005

Johnson & Scholes (2002): Explaining Corporate Strategy 6^th Ed, Prentice Hall

Michael Porter. (2004): Competitive Strategy Free press 2004

Robert M. Grant (2007): Contemporary Strategy Analysis 6^th Ed, Blackwell Publishing 2008

Bod De Wit & Ron Meyer (2005): Strategy Synthesis (Concise version), Thompson, Publishing

Paul Finlay. (2000): Strategy Management: an introduction to Business and Corporate Strategy, Prentice Hall

This articles looks at movies with the same patterns and show the same disaster and apocalyptic genre as the movies that are leased in the late sass. The point of doing this is to track the four theme elements that are seen in films that are released before and after the 9/1 1 attack and how they are transacted into films. These four themes are: the representation of the apocalypse; the role of human agency; the role of religion; and the using of rhetorical means to provide commentary for the films.

By doing this, we are saying that the movie representations of the apocalypse are much more pessimistic after the attack on 9/11 , which I think wows that science fiction, or “sic-if,” displays wider socio-political concerns and at the same time provides the expected awesome, audio-visual displays which can be labeled as entertainment. Representations fall into two broad categories: direct and indirect.

Direct representation has the benefit of being easy to evaluate and are used to solving. This article uses images that we associate with 9/1 1 to describe something traumatizing that happens and cause people to look for a reason to control and to look for something or someone to place blame. Before 9/11 , films showed to have apocalyptic themes but in the end there is always some sort of solution.

For example the article talks about the movie Armageddon and how the main character detonates the bomb exactly at the deadline, causing the asteroid to split in two and miss the earth saving everyone and everything. Looking post 9/1 1 , we see that after a traumatic event, people’s ideologies change, films no longer have a person save the day, the main character is very flawed, there is no happy ending and salvation is not guaranteed. The one question that stands out to me as a reader is that if humans can cause this much damage, do we deserve a second chance?

No, because: “cinematic representations of the apocalypse both jettisoned overt references to Biblical sources and shifted the etiology of the destruction away from supernatural forces and towards natural phenomena and/or the con- sequences of human action. ” (Gaston and Wallis 55) As the article progresses, I notice the abundance or religious references but at the same time: “effectively removes the u preternatural as an agent of either destruction or salvation”. (Gaston and Wallis 58) .

After reading this article, I came to the conclusion that anything that humans have set up in order to live comfortably like federal and local government, protection or even technology cannot be relied upon because these things could be the ones that could ultimately end us. Take for example the movie that the article refers to, V is for Vendetta. This movies is about a government that releases a virus and then turns around and comes out with a cure. Either way we look at it humans are responsible and salvation is not guaranteed.